HomeMy WebLinkAboutPolicy 42 - Participation in Community Events and Programs/Sponsorship OpportunitiesOTAY WATER DISTRICT
BOARD OF DIRECTORS POLICY
Subject Policy
Number
Date
Adopted
Date
Revised
PARTICIPATION IN COMMUNITY EVENTS AND
PROGRAMS/SPONSORSHIP OPPORTUNITIES 42 01/08/03
Page 1 of 2
PURPOSE
The purpose of this policy is to provide guidance and consistency to
the District’s efforts to enhance its strategic communications and
public policy implementation efforts. The District will, as a regular
business practice, participate in and/or sponsor community events
and/or programs, including those organized by not for profit
organizations. It is important that these sponsorships are implemented
in support of the District’s goals as stated in the District’s
Strategic Plan. The following policy is intended to provide the
direction and support necessary for the General Manager and the Board
to make these decisions in a manner consistent with overall District
objectives.
POLICY
The General Manager shall authorize participation in and/or
sponsorship of community events and programs, including those
organized by not for profit organizations, in accordance with the
General Manager’s authorized expenditure and budget authority. Such
items shall be reported to the Board as part of the General Manager’s
annual District budget process.
Community and Governance - The District recognizes that it exists in a
complex political environment with many important stakeholders,
including ratepayers, community groups, citizen’s groups, and other
local government agencies. Accordingly, the District realizes that it
is critical to maintain active and positive relationships with these
stakeholders to ensure that their concerns are being effectively
addressed. These relationships also serve the important function of
disseminating information about the District, the services provided by
the District and District efforts related to securing water rights,
conservation efforts and water recycling. It also assists in efforts
to improve the overall image of the District, foster trust and
confidence in the District and develop important relationships with
community stakeholders and community leaders.
Therefore, in accordance with the District’s strategic plan, the
District will utilize this policy to:
o Improve District reputation through targeted
communication with the community and local
governments.
OTAY WATER DISTRICT
BOARD OF DIRECTORS POLICY
Subject Policy
Number
Date
Adopted
Date
Revised
PARTICIPATION IN COMMUNITY EVENTS AND
PROGRAMS/SPONSORSHIP OPPORTUNITIES 42 01/08/03
Page 2 of 2
o Improve public relations between the District and
customers/rate payers
o Educate the community about the District.
o Strengthen positive ties to the communities served by the
District
o Engender confidence and trust from customers and rate
payers
o Implement the Government and Public Relations Program
o Broaden communication with key stakeholders
o Foster positive relationship with Board of Directors
PROCEDURE
Requests for participation in and/or sponsorship of community events
or programs must be made in writing to the General Manager. In the
alternative, the General Manager may also identify community events or
programs for which participation with substantially fulfills elements
of the District’s strategic plan. The General Manager shall document
the benefits of participation/sponsorship of the community event or
program and the level of participation.
The General Manager must evaluate the request or event/program in
light of the District’s strategic plan and determine if the request is
consistent with the plan.
Approved requests will be forwarded to the Finance department for
dispersal in accordance with District practices for dispersal of
funds.