HomeMy WebLinkAbout02-17-06 C&C Committee PacketOTAY WATER DISTRICT
COMMUNICATIONS COMMITTEE MEETING
and
SPECIAL MEETING OF THE BOARD OF DIRECTORS
2554 SWEETWATER SPRINGS BOULEVARD
SPRING VALLEY,CALIFORNIA
General Manager Conference Room
Friday
February 17,2006
1:30 P.M.
This is a District Committee meeting.This meeting is being posted as a special meeting .
in order to comply with the Brown Act (Government Code Section §54954.2)in the event that
a quorum of the Board is present.Items will be deliberated,however,no formal board actions
will be taken at this meeting.The committee makes recommendations
to the full board for its consideration and formal action.
AGENDA
1.ROLL CALL
2.PUBLIC PARTICIPATION -OPPORTUNITY FOR MEMBERS OF THE PUBLIC
TO SPEAK TO THE BOARD ON ANY SUBJECT MATTER WITHIN THE
BOARD'S JURISDICTION BUT NOT AN ITEM ON TODAY'S AGENDA
INFORMATION /ACTION ITEMS
3.REVIEW AND DISCUSSION OF THE DISTRICTS 50TH ANNIVERSARY PLAN
AND CELEBRATION EVENTS (BUELNA)[10 minutes]
4.DISCUSSION OF 2006 PUBLICATION/MESSAGE CALENDAR (BUELNA)[10
minutes]
5.DISCUSSION OF GOVERNMENT AND COMMUNITY OUTREACH PLAN
(BUELNA)[10 minutes]
6.ADJOURNMENT
BOARD MEMBERS ATTENDING:
Mark Robak,Chair
Larry Breitfelder
1
All items appearing on this agenda,whether or not expressly listed for action,may be
deliberated and may be subject to action by the Board.
If you have any disability that would require accommodation in order to enable you to
participate in this meeting,please call the District Secretary at 670-2280 at least 24
hours prior to the meeting.
Certification of Posting
I certify that on February 14,2006,I posted a copy of the foregoing agenda near
the regular meeting place of the Board of Directors of Otay Water District,said time be-
ing at least 24 hours in advance of the meeting of the Board of Directors (Government
Code Section §54954.2).
Executed at Spring Valley,California on February 14,2006.
~~
Connie Rathbone,Assistant District Secretary
2
STAFF REPORT
AGENDA ITEM 3
TYPE MEETING:Communications Committee
SUBMITTED BY:
APPROVED BY:
Armando Buelna .
Communications Office~
MEETING DATE:
W.O.lG.F.NO:
2/17/06
DIV.NO.All
SUBJECT:50th Anniversary Event Planning Program
GENERAL MANAGER'S RECOMMENDATION:
That the Communications Committee review the 50th Anniversary
Event Planning Document (Attachment A).
PURPOSE:
The year,2006,marks the 50th anniversary of the Otay Water
District (OWD).The 50th anniversary affords the opportunity
to reflect on the past,celebrate the district's
accomplishments and highlight plans to provide services for
the future.
In recognition of the district's history,the 50th anniversary
is envisioned to be a year of outreach.By celebrating this
historic milestone throughout the year,the 50th anniversary
provides an ongoing opportunity to raise visibility and
awareness of the services and programs the district provides.
During this celebratory year,the OWD will host events such a
Chamber of Commerce mixer and a community open house to
highlight the importance of the relationship it has
established with its customers,partners,and stakeholders.
BACKGROUND:
The 50th Anniversary Public Relations and Event Planning
document provides an outline of actions the district plans to
raise visibility,awareness and support for the district and
its services.
In August,an internal 50th Anniversary Steering Committee was
brought together to brainstorm and plan for the golden
anniversary.The committee is comprised of employees
representing departments throughout the district.The Steering
Committee meets,as availability allows,to share ideas and
plan activities,and will continue to meet on an as-needed
basis throughout the anniversary year.
The Steering Committee worked with Marston+Marston Inc.to
develop a 50th Anniversary logo for widespread general use on
items such as letterhead,publications,banners,shirts,pins,
the Web site,and on developing concepts now included in the
plan itself.
Staff is currently working with Marston+Marston to finalize a
design for water bottle labels,price and order labels for
vehicles,re-Iaunch planning efforts for the Chamber mixer and
coordinating activities necessary for hosting a Community Open
House.
Timeline of Activities
August Present:Volunteer Steering Committee meets.Begin
developing a 2006 commemorative logo.
December 2005:OWD staff votes to select a 2006 commemorative
logo.Staff begin ordering commemorative items with 50th
Anniversary logo.
January 4th ,2006:Unveiling of 50th Anniversary commemorative
logo.Issued press release and featured story in customer
newsletter.
January 18th ,2006:50th Anniversary Committee meets and agrees
to an employee reception on January 26th with a 50th
Anniversary Group Photo.
January 26th,2006:Group photo and reception takes place.
January 27 th ,2006:Official 50th Anniversary -Press Release.
February 2nd,2006:Annual Employee Recogni t ion Luncheon wi th
50th Anniversary as a theme.
May 18th ,2006:Chamber Mixer -The date of the Chamber mixer
was moved several times from January,to March,and now May.
In January,the pump station was not ready for the event.
Staff worked with the Chula Vista Chamber to move the date to
March 18th .Unfortunately,the March date was later found to
pose conflicts.Staff,working with the Chula Vista Chamber,
was able to trade the date with another business in Chula
Vista to the May date.
June 17th,2006 (tentative):Community Day/Open House -To
include a 1950s theme,with concepts including a vintage car
show,tours and music.To make this truly a community event,
other organizations will be invited to attend and host a booth
including local elected officials such as Supervisors Jacob
and Cox,the City of Chula Vista,and organizations such as
the County Sheriff,County Parks and Recreation,San Miguel
Consolidated Fire Protection District,Grossmont Health Care
District,CWA,MWD,CalTrans,the CHP,Helix Water District,
community planning groups,and the Blood Bank
Other General Activities
•Development of 50th Anniversary Commemorative Report
•Historic Photo Display for the Lobby/Website
•Post a display at the Del Mar Fair.
FISCAL IMPACT:
Staff budgeted $15,000 for 50th Anniversary related activities
including such items as catering of events,equipment rentals,
signage,historic displays or commemorative reports,and for
purchasing such items as lapel pins,vehicle stickers,
signage,banners,letterhead,envelopes,and other
commemorative items.This is budgeted in the General Manager's
Outside Services and Business Meetings accounts.
STRATEGIC GOAL:
Enhance customer satisfaction.
LEGAL IMPACT:
None.
Attached
A-50th Anniversary Event Planning Document
Otay Water District
50th Anniversary
Event Planning Document
1956-2006
"Celebrating 50 years of Quality Water"
Overview:The year 2006 will mark the 50th anniversary ofthe aWD.Since its
inception the district has grown rapidly to now serve a urbanized
area ofmore than 186,000 people.The SOd,anniversary affords the
opportunity to reflect on the past,celebrate the district's
accomplishments and plan for the future.
By celebrating this historic milestone throughout the year,the 50th
anniversary will provide the means to raise visibility and awareness
of the services and programs the district provides.In recognition of
its history of community service and productive partnerships,the
50th anniversary will be a year of outreach.The aWD will host an
open house,joint chamber mixer and possibly other public events to
highlight the importance of the service it provides its customers and
partners.
The following 50th Anniversary public relations and event plan will
provide an outline to raise visibility,awareness and support for the
aWD and consequently,the services and programs aWD provides
to its customers and the community.While the aWD looks back
and celebrates its history and many achievements,we also look
forward to an exciting future.
Objectives:
•
•
•
Plan and coordinate 50th anniversary events and materials
designed to create and maintain a positive image ofthe aWD's
history,while highlighting the district's current operations and
programs.
Develop and utilize a variety of communications tools to
publicize the aWD's history including a commemorative
booklet highlighting accomplishments,bill inserts,feature stories
in the district's newsletter,news releases,brochures and at
community events.
Coordinate and prepare materials used for informing the public
and customers ofthe aWD's anniversary plans,activities and
programs.
Target Audience
Public relations and anniversary activities will target key stakeholders ofthe OWD.The key
stakeholders include:
•District Customers
•
•
•
•
Regional Public Officials
Local Government Entities
Southern California Water Districts
Business Community
50th Anniversary Steering Committee
In August,a steering committee was created to brainstorm and plan for the golden
anniversary.The committee is comprised of various employees from a variety of
departments throughout the district.The steering committee meets on a monthly basis and
will continue to meet on an as-needed basis throughout the anniversary year.
Logo
Otay employees are now in the process ofselecting a 50th Anniversary logo for widespread
general use on letterhead,publications,banners,tee-shirts,pins,and the OWD website.
Strategy
Media and community activities surrounding the anniversary will raise awareness and
educate selected audiences about the OWD's history and the services it provides to the
community.
Communications activities will be divided into two categories -general activities and
possible activities.
General Activities
Joint Chamber Mixer
The OWD is a member ofseveral chambers throughout its service area.The
chambers act as natural outlets to distribute news and information to the business
community.The 50th Anniversary will start with a kick-off celebration at the 980-2
pump station on May 18th•All the chambers the OWD has an affiliation with will
be invited to participate in this mixer.The OWD staff will conduct tours and the
event will feature a short program.
Annual Employee Recognition
The Annual Employee Recognition Luncheon will be held on February 2nd with
50th Anniversary as a central theme.
Website
A 50th Anniversary section will be created on the OWD website.The 50th
Anniversary section will allow people to get information regarding upcoming events
and activities.The section will alsofeature a timeline highlighting key dates and
milestones throughout the OWD's history.
Community Day
OWD will host a community day at the district's headquarters.Invited guest will
include including OWD customers,dignitaries,community partners and OWD
employees.The community day will feature tours,displays and other fun,family
oriented activities.
Media Outreach
Secure print stories by pitching major publications and relevant newspapers for
major features on OWD's 50th anniversary.The OWD will develop feature story
angels throughout the year.Targeted publications will include:
•San Diego Union-Tribune
•San Diego Daily Transcript
•San Diego Business]ournal
•Chula Vista Star News
•La Prensa or other Spanish Language Weekly Newspapers
•Various Water Industry Trade Publications
An editorial calendar will be developed to identify opportunities for feature stories
and/or ad placement to further accomplish public outreach goals and awareness.
Pipeline Newsletter
The Pipeline newsletter will include information on upcoming district events and
stories highlighting the 50th anniversary theme.
Possible Activities
Commemorative Booklet
Create a booklet recounting the first 50 years of the district.With photographs and
plenty ofhighlights from the district's history,this booklet is intended to help
preserve the district's past as it looks toward the future.
Video
Create a short historic video in-house to commemorate the 50th anniversary.
Historical Photo Display
Produce a historical photo display in the OWD lobby.Display will be created with
the ability to become mobile and may be displayed at various libraries,schools or
public events throughout the year.
Speakers Bureau
Opportunities will be identified for Otay Water District Senior staff to conduct
speaking engagements to promote the history and future goals ofthe district.
Timeline
January/February 2006 -Completed
•
•
•
•
•
Logo Launched
Group Photo and Reception held
January 27 -Press Releases Issues
February 2nd-50th Anniversary Employee Lunch held
Created Video
Spring 2006
•Order Commemorative Items
•
•
•
Historical Photo Display
Commemorative Annual Report
May 18th -joint Chamber Mixer
Summer 2006
•
•
Community Day -June 17th (tentative)
Del Mar Fair Display
STAFF REPORT
AGENDA ITEM 4
TYPE MEETING:Communications Committee
SUBMITTED BY:Armando Buelnarf5>
Communications Officer
APPROVED BY:
MEETING DATE:
W.O.lG.F.NO:
2/17/06
DIV.NO.All
SUBJECT:2006 Publications/Message Calendar
GENERAL MANAGER'S RECOMMENDATION:
That the Communications Committee review the 2006 Otay Water
District Publications/Message Calendar.
PURPOSE:
To solicit input of the Communications Committee regarding the
Otay Water District 2006 Publications and Message Calendar.
BACKGROUND:
The Otay Water District produces more than half a million
printed documents each year targeted at informing customers
and other stakeholders about district programs,services,or
actions.These items include quarterly newsletters,bill
inserts,the annual Consumer Confidence Report,and various
brochures.To assist with budgeting,scheduling,establishing
deadlines,material delivery,as well as issuing the
appropriate messages at the right time of year,staff has
developed and annually updates the Otay Water District
Publications/Message Calendar.
The Message Calendar notes the month of the year the district
will send out the quarterly newsletter or include a bill
insert with the customer's bill.The message portion of the
calendar lists the general topics that will be covered in the
newsletter.For bill inserts,the calendar indicates what
topic will be addressed in the insert,and the department that
will work with the Communications Officer to produce the
insert.
The district produces four newsletters per year,up to eight
bill inserts,and the Annual Consumer Confidence Report.The
Consumer Confidence.is mailed separately to each of the
district's more than 48,000 customers.Moreover,the district
also produces an Annual Report,a Comprehensive Annual
Financial Report (CAFR),and new brochures and updates to
brouchures such as the "Welcome to the DistrictH brochure.
FISCAL IMPACT:
Printing costs for newsletters,bill inserts,brochures and
the Consumer Confidence Report are budgeted at approximately
$40,000 annually based on current specifications (size,paper
weight,limited number of colors used).Graphic Design costs
are included with the Marston+Marston Inc.contract.Postage
for the Consumer Confidence Report (approximately $6,800
annually)is based on current specifications.This will
increase due to higher postage rates.
STRATEGIC GOAL:
Enhance customer satisfaction.
LEGAL IMPACT:
None.
nager
Attached
2006 Message Calendar
2
Otay Water District Publications/Message Calendar 2006
Month Item Key Messages Lead Deadline To Comments
to Committe
Printer e
Jan.Employee SOm Anniversary.Awards.HR/GM Jan.15t
Newsletter Project Updates.Holiday
party recap.
Feb.Customer SOm Anniversary -Water GM Jan.20th
Newsletter Resources,Infrastructure
Awards.
Mar.Bill Insert On-Line Bill Payments Fin.lGM Feb.17m
Apr.Customer Health &Safety,CTN GM Mar.22na
Newsletter plug.Customer Survey,
Recycled Water Pipeline
update.Spring Garden
Festival.
Bill Insert Spring Garden Festival wi Cons.Mar.22na
Helix
Employee Awards,project updates,HR/GM Apr.15t
Newsletter new hires,promotions.
May Bill Insert SOm Anniversary Open GM Apr.21 m
House Announcement
Jun.Consumer Include fluoridation of the GM/Ops Jun.16m Redesign to
Confidence water.Conservation.enhance
Report More graphics.readability?
Bill Insert Treated Water -Peaking Cons.May 17m
-Conservation -CTN
July Customer Conservation -Recycled GM Jun.21 5t
Newsletter Water,Water
Conservation Garden,
Water Efficiency -AMR
Employee Awards,project updates,HR/GM Jul.15t
Newsletter new hires,promotions.
Aug.Bill Insert Water Conservation Tips Cons.Jul.21 5t
Sept.Bill Insert Fall Festival at the Garden Cons.Aug.
22nd
Oct.Customer Water Supply-Growth -GM Sept 22na
Newsletter Infrastructure,Cutting
Back on Watering-
Conservation -IVR
Employee Awards,project updates,HR/GM Oct.15t
Newsletter new hires,promotions.
Nov.Bill Insert Interactive Voice Fin.lGM Oct.24m Take into
Responsel AMR account
holidays.
Dec.Bill Insert Rate Increase -Water Fin.lGM Nov.17m Moved
Sewer -Fin.forward to
allow for
holidays.
Jan.Customer Water Resources-GM Dec.15m Moved
2006 Newsletter Infrastructure -forward to
Announcements allow for
holidays.
*Printer needs 5-7 business days as lead time.Datapro"se needs 3-5 days lead time.
STAFF REPORT
AGENDA ITEM 5
TYPE MEETING:Communications Committee
SUBMITTED BY:Armando Buelna.b
Communications Officer
APPROVED BY:
MEETING DATE:
W.O.lG.F.NO:
2/17/06
DIV.NO.All
SUBJECT:Community and Government Outreach Plan
GENERAL MANAGER'S RECOMMENDATION:
That the Communications Committee review and provide comments
on the 2006 Otay Water Community and Government Outreach Plan.
PURPOSE:
To solicit input of the Communications Committee on the Otay
Water District Community and Government Outreach Plan.
BACKGROUND:
The Otay Water District takes a variety of actions to
effectively communicate with its stakeholders.District
stakeholders include its residential and business customers,
community leaders,elected officials,service and community
organizations,planning groups,water agencies,other branches
of government as well as the media.
In 2005,the Board of Directors adopted a new Strategic Plan
with updated goals and objectives.These range from the
efficient delivery of services to maintaining and enhancing
positive public perception.Integral to the success of every
goal is effective communication,whether it is from employee
to employee,from employee to customer,or from the agency to
members of the media.
The Community and Government Outreach Plan outlines the
various actions,strategies and tactics District staff will
take as they work to achieve the goals of the Strategic Plan.
Actions to communicate with stakeholders are taken not only by
the District's Communications Office and Marston+Marston Inc.,
but involve staff in all of the District's departments
throughout the organization.For this reason,the plan
reflects actions taken throughout the organization to provide
effective communications with stakeholders.
The implementation of these tactics directly and indirectly
communicates important facts to the District's stakeholders.
These facts reinforce the public's positive perception that
the District is working in the customer's best interest by
effectively providing quality of water,wastewater,and
recycled water services,while also planning for the region's
future.
FISCAL IMPACT:
Development of the Communinity and Government Outreach Plan
itself has no fiscal impact itself.Implementation of each
element of the plan has not yet been determined.
STRATEGIC GOAL:
Enhance customer satisfaction.
LEGAL IMPACT:
None.
General Manager
Attached
Community and Government Outreach Plan
2
The Otay Water District Community and Government Outreach Plan
2006
Introduction
In 2005,the Otay Water District updated its strategic plan which directs every activity within the district toward
achieving goals in strategic focus areas.These focus areas have wide ranging objectives,from the efficient
delivery of services to the development of positive public perception.Integral to the success of every goal is
effective communication,whether it is from employee to employee,from employee to customer,from general
manager to elected official,or from the agency to members of the media.
This Community and Government Outreach Plan outlines the tactics and illustrates how staff and Marston+Marston
will tie them to the related District objectives identified in the Strategic Plan.Together,the successful
implementation of these tactics will help establish the District as expertly delivering on its mission to provide the
best quality of water,wastewater,and recycled water services.
Government and Community Outreach Plan 1 February 2006
Public Outreach Goals Public Outreach Strategies
•Enhance positive relationships with:
./Customers .
./Elected officials and their staff
./Developers
./Businesses
./Media
./Other water and related agencies
./Chambers of Commerce and Service
Organizations
•Promote positive characteristics of the District:
./Plans for the future
./Investment in information technology
./Commitment to recycled water
./Financial strength
./Efficient,safe and secure operations
./Quality of product
./Emphasis on conservation
./Quality of staff and work environment
•Reinforce positive perceptions with the constant
delivery of "Mission-based"messages:
./50-year history of efficient service
./Record of quality
./Innovative use of technology
./Capital Improvement Plans to
accommodate future growth
./Focus on conservation
Community and Government Outreach Plan 2
~Deliver messages in many and varied mediums:
./Internal and external newsletters
./Web site
./Newspapers
./Bill messages and bill inserts
./Brochures
./Annual Report
./Tours or Community Events
./Interactive Telephone Voice Response
./Ads or Sponsorships
•Deliver messages often:
./Regular Newsletters
./Electronic distribution
./News releases
./Op/Eds
./Developer luncheons
./Speakers Bureau
./Expanded luncheon program or Breakfast
&Briefing format
./Aggressive outreach
•Speak with "One Voice"
./Media Training
./Media Policy
February 2006
Community and Government Outreach Strategies
The following provides an overview of the strategies that will be utilized by the District and Marston+Marston and applies them to
specific Strategic Plan goals and objectives.
,--------------------
Otay C&GO Plan Goals and Priority Community and Government Outreach Strategies Timing StatusObjectives
0 1.1.1.1 1 []Conduct Customer Satisfaction and Awareness 1st and 2nd Completed
•Implement a Survey Quarter,2005
standardized Potable
and Recycled Water 0 Conduct follow-up survey.1st and 2nd PendingCustomerSurvey.Quarter,2006
0 1.1.2.1 0 Make more GIS map information available online.
•Enhance the District's []Enhance bill pay system.
Web Page and its links.0 Utilize video streaming and multimedia.
[]Build-in redundancy to ensure web server always
available online.
[]Enhance integration with other community and
qovernment resources.
0 1.1.2.4 0 Develop new door hangers.•Improve automated Integrate GIS and IVR to contact customersnotificationprocedures[]
affected by planned and emergency shutdowns,for planning or and to provide updates.emergency
maintenance,outages 0 Expand Web messages.
or boil-water notices.[]Use as-needed prewritten press releases to be As-neededusedforcatastrophicemergencies,or should boil-
water notices need to be issued on short notice.
Community and Government Outreach Plan 3 February 2006
0 Provide bottled or other potable water should water Developing
outages occur for periods longer than just a few OWD label
hours.
[J 1.1.4.1 0 Conduct Developer Luncheon.Annually Consider
•Developed enhanced changes to0Publishsemi-annual newsletter to informoutreachanddevelopersoftheplancheckapprovalprocess,Semi-Annual increase
communication attendance.
programs to strengthen changes to the Code of Ordinances,Water Agency
relations with Standards,and impact of fee increases.
developers.0 Hold semi-annual meetings with engineers and
architects regarding plan checks,fire service Semi-Annualinstallation,laterals and backflow requirements.
0 Update and promote use of the Water Agency Annual
Standards.
0 Distribute quarterly Water Conservation and
Recycled Water updates to developers.Quarterly
0 1.2.1.1 0 Promote The Water Conservation Garden activities•Continue to promote such as the Spring and Fall Garden Festivals.Semi-
The Water Promote classes at The Garden.Annually
Conservation Garden 0
for increased 0 Promote The Water Conservation Garden as a As-neededcommunityimpact.resource in all conservation related promotional
material and advertisements.Frequent
0 Distribute The Water Conservation Garden
brochures to local nurseries,libraries or community
centers.
0 Distribute The Water Conservation Garden
material to students participating in the School
Education Program.
0 Promote The Garden in press releases and guest
editorials.
Community and Government Outreach Plan 4 February 2006
D 1.2.1-4 1 D Support activities of the Interagency Task Force.As-needed
•Expand partnerships CJ Invite city officials and business leaders to 50th
with City of Chula Vista participate in the Community Open House.May/June Committee
officials,developers,D Position conservation messages in Chula Vista city to select
and community leaders.newsletters or on Chula Vista's Web site.date and
Work with Chula Vista to air CTN's "Down to Earth"theme of
D August event.gardening show on city cable access.
D Participate in community festivals such as Cinco
de Mayo,Lemonfest,Bonitafest,or Starlight Yule
Parade.
D Place appropriate advertising in Chula Vista
community newspapers.GM staff
CJ Place Guest Editorials in the Star News or La May,Aug.solicits
Prensa.Sept.Dec.volunteers
D Submit press releases to the Star news and other
South Bay newspapers and community Same as Pending
newsletters.above or as Staff to
D Participate in Chula Vista,Bonita Business and needed.rework
Professional Association and Otay Mesa Chamber Pending articles for
activities.new
CJ Make presentation to Chula Vista City Council on On-going.President.
status of Recycled Water Pipeline project.
CJ Promote the Speakers Bureau to Chula Vista
organizations.On-going.
D Promote the District's infrastructure planning
activities and hiqh profile projects.
Community and Government Outreach Plan 5 February 2006
0 1.2.2.5 1 IJ Conduct presentations on recycled water to elected Annually
•Expand outreach to officials and/or city staff.
elected local officials 0 Develop additional educational materials on As-neededandcommunityleadersbeneficialusesofrecycledwaterandbestproactive
to discuss the benefits case studies (1.2.2.4).
of recycled water 0 Include topic in Breakfast &Briefings or Speaker's As-needed
Bureau events.
IJ Include topic at Developer Luncheons.Completed
0 Publicize 3D-inch pipeline construction and As-needed
activities through:
•Media events
•News releases
•Messages in all internal and external
newsletters
o Promote District successes in relevant areas by As-they occur
publishing white papers,awards,and speaking at
State and national conferences (1.3.1.2).
0 1.2.3.4 IJ Develop quarterly articles for the Star News and Immediate
•Develop Quarterly Union Tribune feature.
Articles for the Star IJ Develop and place conservation op/ed with WilliamNewsandUnion
Tribune feature.Granger's byline.
0 1.2.4.1 IJ Conduct goodwill tours of U.S.and Mexican On-going•Identify and promote facilities with CESPT,CNA,CWA and other U.S.
opportunities for bi-officials.On-goingnationalcooperationPromoteinvolvementindevelopingsolutionstoandunderstandingIJ
international water issues.
IJ Promote opportunities for bi-national desalination On-going
plant development.
IJ Enhance communications with counterparts in On-going
Mexico to improve local,regional and bi-national
Community and Government Outreach Plan 6 February 2006
communication.
D 1.2.5.1 D Incorporate new strategies to keep outreach efforts Annually
•Update and implement fresh and beneficial to the evolving goals of the
the Government and District.
Public Relations Plan.------
Other Goals and Objectives Priority Community &Government Outreach Strategies Timing Status
•Provide choices for []Publicize choices through various mediums:Quarterly
customer service •Customer newsletter
interactions.•Customer bills
•Bill inserts
•Bill messaging
•IVR
D Promote availability of Interactive Voice Response.Oct/Nov
[]Promote expanded customer access to account
information via the Web (1.1.2.3).
[]Expand use of multilingual communication program
(1.1.2.5).On-going
•Continue promoting D Expand use of bill messaging to promote
successful conservation conservation.On-goingprograms.D Develop and distribute regular conservation news
releases.
D Promote water wise landscaping contest.
D Utilize conservation messages in all outreach
activities.
D Promote the School Education Program.
D Increase the distribution of water conservation
brochures in key public locations (1.2.1.2).
D Increase the use of educational materials on the
District Web site (1.2.1.3).
D Publicize OWD's best practices for conservation.
Community and Government Outreach Plan 7 February 2006
D Develop articles periodically to be distributed to
Home Owner Associations (HaAs)to be included
in community newsletters.
[]I Evaluate distributing articles to HaAs as bill
inserts.
D Demonstrate financial 1 D Produce and distribute the Annual Report to key Annually
health.stakeholders.
[]Include financial strength articles in all District
internal and external publications.
D Include financial strength messages on Web site.
D Apply for and publicize District awards in newsletter
and via press releases.
[]Improve employee 2 []Promote Quarterly Employee Recognition event.Quarterly
relations []Conduct Annual Employee Picnic.
[]Promote Employee Activities Committee.Annual
[]Promote employee Communications Committee.Quarterly
[]Announce policies and rationale.As-Needed
D Promote the value of the District's Compensation
and Benefits Plan (4.2.1.1).As-needed
[]Promote and recognize District staff participation in
industry research projects and publications
(4.3.3.1).
D Internally publicize the District's Recognition and
Reward Program (4.5.1.1).
Community and Government Outreach Plan 8 February 2006