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HomeMy WebLinkAbout03-19-18 PRL&L Committee PacketOTAY WATER DISTRICT PUBLIC RELATIONS, LEGAL & LEGISLATIVE COMMITTEE MEETING and SPECIAL MEETING OF THE BOARD OF DIRECTORS 2554 SWEETWATER SPRINGS BOULEVARD SPRING VALLEY, CALIFORNIA Board Room MONDAY March 19, 2018 2:00 P.M. This is a District Committee meeting. This meeting is being posted as a special meeting in order to comply with the Brown Act (Government Code Section §54954.2) in the event that a quorum of the Board is present. Items will be deliberated, however, no formal board actions will be taken at this meeting. The committee makes recommendations to the full board for its consideration and formal action. AGENDA 1. ROLL CALL 2. PUBLIC PARTICIPATION – OPPORTUNITY FOR MEMBERS OF THE PUBLIC TO SPEAK TO THE BOARD ON ANY SUBJECT MATTER WITHIN THE BOARD'S JURISDICTION BUT NOT AN ITEM ON TODAY'S AGENDA DISCUSSION ITEMS 3. PIPELINE NEWSLETTER OUTLOOK (OTERO) 4. SOCIAL MEDIA AND WEB ANALYTICS UPDATES (OTERO) 5. ADJOURNMENT BOARD MEMBERS ATTENDING: Tim Smith, Chair Mark Robak 2 All items appearing on this agenda, whether or not expressly listed for action, may be de- liberated and may be subject to action by the Board. The Agenda, and any attachments containing written information, are available at the Dis- trict’s website at www.otaywater.gov. Written changes to any items to be considered at the open meeting, or to any attachments, will be posted on the District’s website. Copies of the Agenda and all attachments are also available through the District Secretary by con- tacting her at (619) 670-2280. If you have any disability that would require accommodation in order to enable you to par- ticipate in this meeting, please call the District Secretary at 670-2280 at least 24 hours pri- or to the meeting. Certification of Posting I certify that on March 16, 2018 I posted a copy of the foregoing agenda near the regular meeting place of the Board of Directors of Otay Water District, said time being at least 24 hours in advance of the meeting of the Board of Directors (Government Code Section §54954.2). Executed at Spring Valley, California on March 16, 2018. /s/ Susan Cruz, District Secretary STAFF REPORT TYPE MEETING: Regular Board MEETING DATE: April 4, 2018 SUBMITTED BY: Tenille M. Otero, Communications Officer PROJECT: Various DIV. NO. ALL APPROVED BY: Mark Watton, General Manager SUBJECT: Informational Item: Pipeline Newsletter Outlook GENERAL MANAGER’S RECOMMENDATION: No recommendation. This is an informational item only. COMMITTEE ACTION: See Attachment A. PURPOSE: To provide the Board with an overview of the Pipeline Newsletter and an outlook of article topics for future newsletters. ANALYSIS: The District produces a quarterly newsletter, titled Pipeline. Newsletters are typically delivered to customers along with their water (and/or sewer bill) during months for each of the four seasons – winter, spring, summer, and fall. The first three pages of the newsletter are in English and highlight a variety of timely District and conservation-related topics. The last page of the newsletter is in Spanish, covering the front page article(s). As of March 13, 2018, the District had a total of nearly 51,914 customers. Roughly 35,529 of the District’s customers receive a hard copy of the newsletter and about 16,385 customers have selected to receive an electronic copy via email. Ebill customers, which are considered electronically billed or paperless customers, receive a 2 PDF copy of the newsletter as an attachment with their payment invoice. Communications staff produces the newsletter, which includes gathering article ideas from current District activities, programs, and projects, soliciting ideas from District staff, doing research, interviewing, writing, editing, gathering images, proofing, performing administrative duties to submit requests to Infosend to distribute the newsletter, and managing the District’s consultants, including the graphic designer, printing company, Spanish translator, and the District’s Garden writer, Nan Sterman. As part of the District’s forthcoming, updated strategic plan, one of the potential strategies to be included is to assess and enhance the District’s communications tools. The newsletter is one of those tools. Staff recommends that it is critical to continue increasing consistency and integrity of the District’s brand and to continue providing enhanced customer service. To do this, staff is assessing the effectiveness of the newsletter. Staff plans to conduct a survey to the District’s customers, thus evaluating the most effective and efficient process to implement enhancements to the newsletter. This could potentially include a redesign of the hardcopy newsletter. Staff is also exploring the idea of developing an electronic newsletter using a platform similar to Constant Contact to email District customers about issues that are timelier and do not necessarily fit within the timeframe of the quarterly newsletter. Staff will also continue to explore other tools to help distribute newsletters such as text messaging and other technologies. FISCAL IMPACT: Joe Beachem, Chief Financial Officer None. LEGAL IMPACT: None Attachments: Attachment A – Committee Action Attachment B – Winter 2018 Newsletter Attachment C – Newsletter Article Topics for Spring and Summer 2018 ATTACHMENT A SUBJECT/PROJECT: Informational Item: Newsletter “Pipeline” Outlook COMMITTEE ACTION: The Public Relations, Legal and Legislative Committee is scheduled to review this item at the monthly Board meeting to be held on April 4, 2018. The attachment will be updated with notes from the committee’s discussion. Attachment B T H E O TAY WA TER DISTRICT • P R OUDLY SERVING E A ST C OUNT Y A ND TH E S OUTH B A Y SINC E 1956 A NE W SLET TE R FOR CUSTOMER S OF T HE OTAY WATER DISTRICT The Pipeline Newsletter is published quarterly by the Otay Water District and can also be found online at www.otaywater.gov. Copyright © 2017 Otay Water District. All rights reserved. WINTER 2018 FOLLOW OTAY WATER ON... / SIGA AL DISTRITO DE AGUA DE OTAY EN... OTAY WATER DISTRICT – Board of Directors The Board of Directors meets on the first Wednesday of the month at 3:30 p.m. in the Board meeting room. The public is encouraged to attend at 2554 Sweetwater Springs Boulevard, Spring Valley, CA. PresidentTim Smith, Division 1tsmith@otaywater.gov Vice PresidentMitch Thompson, Division 2mthompson@otaywater.gov TreasurerMark Robak, Division 5mrobak@otaywater.gov Board MemberGary Croucher, Division 3gcroucher@otaywater.gov Board MemberHector Gastelum, Division 4hector@otaywater.gov Bottled vs. Tap Water: Otay Water District Affirms Efforts to Support Use of Municipal Tap Water No matter your preference — bottled or tap — one reason to choose tap water over bottled water, is convenience. Tap water is readily available almost anywhere, from your home’s faucets to local restaurants to public drinking fountains. It can be less expensive and does not require plastic packaging that may end up in a landfill. Despite popular belief, tap water is as safe as bottled water. To ensure quality, tap water is regulated by the U.S. Environmental Protection Agency (USEPA) and the State Water Resources Control Board (SWRCB). The water that travels to your faucet must meet or exceed rigorous state and federal water quality standards and regulations. Even though bottled water must provide the same protection for public health as tap water, bottled water is regulated as a packaged food product by the U.S. Food and Drug Administration. When it comes to the taste, however, that will depend on the source and how the water is treated. Water originates from either the surface such as lakes, rivers and streams, or from underground, which is surface water that sinks into the ground. This includes rainfall. The USEPA and the SWRCB require that agencies from which Otay purchases its treated water – the San Diego County Water Authority, Helix Water District, and Metropolitan Water District of Southern California — perform source water assessments on their raw water supplies. Tap water is not only safe, but it is affordable. Bottled water often costs more than the equivalent volume of gasoline — 1,000 to 10,000 times the cost of tap water. On average, a gallon of tap water in the region is about three-quarters of a cent per gallon. At its January 2018 District Board of Directors meeting, the Board adopted a resolution in support of the use of municipal tap water through reducing the purchase and use of bottled water, to the maximum extent possible. The District recognizes the importance of using bottled water in the event of an emergency. Otay encourages you to learn more about your tap water by reading the District’s annual water quality report. The District vigilantly safeguards its water supplies, and, according to its 2017 report, has never exceeded a health-related maximum contaminant level or any other water quality standard. Visit otaywater. gov and click on “water quality” to learn more. Agua embotellada vs. Agua del grifo: El Distrito de Agua de Otay afirma su apoyo al uso del agua del grifo municipal No importa cuál sea su preferencia –agua embotellada o del grifo– una de las razones principales para elegir el agua del grifo es la conveniencia. El agua del grifo está disponible casi en cualquier lugar, ya sea en los grifos de los hogares, restaurantes locales y fuentes de agua potable públicas. También puede ser muy económica y no requiere de empaques de plástico que terminarán en un vertedero. A pesar de la creencia popular, el agua del grifo es tan segura como el agua embotellada. La Agencia de Protección Ambiental de los Estados Unidos (USEPA, por sus siglas en inglés) y la Junta Estatal de Control de los Recursos Hídricos (SWRCB, por sus siglas en inglés) regulan la calidad del agua de beber. El agua del grifo debe cumplir o superar las normas y regulaciones más estrictas tanto estatales como federales de calidad de agua. Aun cuando el agua embotellada debe proporcionar la misma protección para la salud pública que el agua del grifo, el agua embotellada es regulada por la Administración de Alimentos y Medicamentos de los Estados Unidos como un producto alimenticio empacado. No obstante, cuando se trata del sabor, este dependerá de la fuente y el procedimiento que se utilice para tratar el agua. El agua proviene de la superficie como lagos, ríos y arroyos o del subsuelo que es agua superficial que penetra en el suelo. Esto incluye la lluvia. La USEPA y la SWRCB requieren que las agencias a las que Otay les compra el agua tratada (la Autoridad de Agua del Condado de San Diego, el Distrito de Agua de Hélix y el Distrito Metropolitano de Agua del Sur de California), lleven a cabo evaluaciones de las fuentes de agua de sus suministros de agua sin tratar. El agua del grifo no solamente es segura, sino muy económica. A menudo, el agua embotellada cuesta más que el volumen equivalente de gasolina, es decir, 1,000 a 10,000 veces el costo del agua del grifo. En promedio, un galón de agua del grifo en la región cuesta tres cuartos de centavo por galón. Durante su junta mensual del mes de enero del presente año, el Consejo Directivo del Distrito de Agua de Otay aprobó una resolución en la que afirma su apoyo al uso de agua del grifo, en la mayor medida posible, así como la reducción de la compra y utilización de agua embotellada. El distrito reconoce la importancia del uso de agua embotellada en casos de emergencia. Otay le invita a aprender más acerca de su agua del grifo a través del informe anual de calidad de agua del distrito. Otay salvaguarda atentamente sus suministros de agua. De acuerdo a su informe de 2017, nunca ha excedido el nivel máximo de contaminantes relacionados con la salud u otro estándar de calidad de agua. Para obtener más información visite otaywater.org y haga clic en ‘calidad de agua’. Take Caution Against Phone Scams The Otay Water District has received multiple reports of scam artists targeting customers using a tactic called caller-ID spoofing. This practice occurs when scammers mask (or pretend) to use their existing phone number with one you may be familiar with and trust. Scammers may call, trying to mislead customers in believing their water bill is overdue and services will be disconnected if not paid immediately. The fact is that the District will send you one or more disconnection notices via U.S. mail in a timely fashion before disconnecting or shutting off your water service. Also, the District offers multiple payment options to prevent stoppage of water service. The District advises customers to be cautious of anyone calling and masking their number with a District phone number claiming to be a District representative, soliciting information, demanding credit card payments or other methods of payment. If ever in doubt, please contact the District at (619) 670-2222 to verify any information. For further tips on avoiding these and other types of scams, visit the Federal Trade Commission at consumer.ftc.gov/taxonomy/term/874. For dditional information on a variety of utility scams, how to minimize and/or avoid them, and how to report them, visit www.utilitiesunited.org/Documents/ Guide_UUAS_Guide_Utility_Scams.pdf. ¡Cuidado! El Distrito alerta sobre fraudes telefónicos El Distrito de Agua de Otay ha recibido múltiples informes sobre estafadores que se están comunicando con los clientes utilizando una táctica llamada suplantación de identificador de llamadas. En estos casos los estafadores enmascaran su número telefónico existente con uno que usted conoce o está familiarizado. Los estafadores pueden llamar para hacer creer a clientes que su factura de agua está vencida y que los servicios van a ser desconectados si no se pagan de inmediato. El distrito le enviará uno o más avisos de desconexión a través del servicio postal de manera oportuna antes de desconectar su servicio de agua. Además, el distrito ofrece opciones de pago para evitar la suspensión del servicio. El distrito recomienda a sus clientes tener cautela si alguien le llama o enmascara su número telefónico con el del Distrito pretendiendo ser un representante del distrito, solicitando información o pagos con tarjeta de crédito u otros métodos de pago. Si tiene alguna duda o pregunta, por favor llame al teléfono del distrito: (619) 670-2222. Para obtener más consejos acerca de cómo evitar estos tipos de fraudes, visite la página de la Comisión Federal de Comercio: consumer.ftc.gov/taxonomy/ term/874. También puede encontrar información adicional sobre fraudes en servicios públicos y cómo evitarlos en www.utilitiesunited.org/Documents/ Guide_UUAS_Guide_Utility_Scams.pdf a Nan Sterman’sPlant Soup Inc. Nan Sterman is a garden expert, author, designer, and educator. Nan leads international garden tours and hosts the show A Growing Passion on KPBS TV. www.plantsoup.com For additional classes or events, visit thegarden.org Free Docent-Led ToursFirst Saturday of the month, 10 a.m. Be inspired to create a water-wise landscape of your own while enjoying an informative walk through the Garden with a docent tour guide. Visit thegarden.org for special themed tours. Professional Landscape Design Consultations The Garden offers 45-minute landscape consultations for residents looking to make changes to their landscape with water-wise plants. Call (619) 660-0614 ext. 10 to schedule. Cost: $60 for members; $75 for nonmembers. Ms. Smarty-Plants School Tours and Assembly Program Become a Ms. Smarty-Plants Earth Hero. Join Ms. Smarty-Plants as she takes you on a magical, fun, and interactive journey through plant adaptations, the water cycle, conservation, and more. To book an educational tour of the Garden or a school assembly program, call (619) 660-0614 ext. 16. Spring Garden & Butterfly Festival April 28, 9 a.m. to 3 p.m. The 25th annual event will feature water agency booths, landscape design consultations, kids’ activities, a docent-led tour of the Garden, and dozens of craft and food vendors. Free admission. Customer Appreciation DayMay 19, 9 a.m. to 1 p.m The Garden is hosting a special day for ratepayers of the Otay Water District, Helix Water District, Sweetwater Authority, and the City of SanDiego. Enjoy kids’ activities, free shave ice, presentations, tours, and more. Free admission. ONGOING EVENTS SEASONAL EVENTS In other regions of the country, residents are aching for the long,drab winter to end. As if to hasten its end, they take this time to plan bright displays of annual flowers that mark the transition to spring. In the San Diego region, we have flowers and foliage year-round,so there’s no need for over-the-top springtime floral indulgence. Instead, we plan gardens to have flowers just about every month. And the best way to do that is with flowering, waterwise shrubs. These shrubs bloom primarily in the cooler months of spring and fall, with a smattering of winter flowers too. They are tough, drought resistant, and almost bullet proof. Best of all, whether in bloom or out, they are a constant background for spring, summer, fall, andwinter flowers. Here are a few of my favorites for our region: Sphaeralcea ambigua,desert mallow, is a small, open desert native that grows two-to-four feet tall and wide. Its small, silvery green leaves are ridged and covered in fuzz. In early spring, cuplike flowers cover the branches, typically apricot colored, but sometimes white, pink, or pale purple. There is a selection called ‘Louis Hamilton’ that has watermelon colored flowers. Some years, these plants bloom again after the summer. In early fall, thin out the dead branches.Then, cut the plant back to six inches tall. It will flush with new growth. Occasional new plants sprout to replace old ones that die out. Plant them in the full sun, in well-draining soils and water to establish. After establishment, the plants need little if any irrigation. This plant looks beautiful when combined with a blue-blade agave. Grevillea ‘Moonlight’ is a surprise from down under. This larger member of the Grevillea family has long, narrow, almost needle-likedeep green leaves and grows tall, at least eight-to-12 feet tall, and six-to-eight feet wide. In the cooler months, the branches form long, cone-shaped spidery flower clusters that are a pale butter yellow. Their color shows best when the plant is sited against a sage, terra cotta, or coco brown walls. These flowers are hummingbird magnets. They are also easy-to-grow and are waterwise. Do not fertilize. Abutilon palmeri, Indian mallow, is anotherdesert native. This one contains extensive, soft green, and very fuzzy leaves that grow broad, almost like a maple leaf. Site this plant near a walkway so you can feel the leaves as you walk by. Deep, gold yellow flowers form at the branches tips, mostly inspring and fall, with some present, year round. This shrub grows surprisingly large, at least four feet tall and five feet wide. After most flowers are past, cut the spent flower stalks off. You can also cut the plant back at least by a third. This plant is extremely drought tolerant. Water little if any, once it’s established. Hummingbirds andbutterflies are frequent visitors. Ceanothus, California lilac, are not lilacs but rather a large group of evergreen shrubs native to different regions and habitats up and down the state. Some are the size of small trees (Ceanothus ‘Ray Hartman’ grows to 20 feet tall), some are low groundcovers (Ceanothus griseus horizontalis ‘Yankee Point’ grows two-to-three feet tall and eight-to-10 feet wide), and some are all sizes in between. In early spring, these shrubs form rounded clusters of tiny flowers, in shades of white-to-deep indigo blue. If you’re close, you’ll notice the flowers’ fragrance, too. Ceanothus get a bad rap for being short lived in the garden, but that is usually from being planted where they get too much irrigation or are overwatered in general. Instead, water regularly through the first summer to establish, and then only during long dry periods from fall through spring. Waterlittle, if at all, in the summer – that’s Mother Nature’s pattern too! Excellent plant for attracting wildlife to the garden. Eremophila glabra ‘Kalgoorlie’ is a small, evergreen shrub fromAustralia, just three feet tall and four-to-six feet wide. It has narrow, ghostly silver green leaves and tubular flowers that are apricot and gold. The spring and summer flowers are subtle, but there are somany that collectively, they make a big impression. Plant in the fullsun, well-draining soil, and shear back by a third after the bloom has past. I like to grow this on a slope, under taller flowering shrubs like Grevillea ‘Moonlight’. Both have hummingbird-attracting flowers. A Few of my Favorite Flowering ShrubsPreparing Your Emergency Home Water Supply BEFORE an Emergency • Prepare to be self-sufficient for 72+ hours. • Learn how to operate shut-off valves and the water heater. Mark valves and covers with fluorescent paint or tape to locate in the dark. Keep tools handy. • Brace, strap, or anchor the water heater. • Store 3+ gallons of water per person and additional water for pets. Store away from household cleaners or contaminants. • Replace expired water bottles. • Keep these items inside your vehicle: extra water and/or water purification tablets. • Do not add coloring or disinfecting products to toilet tank, which could be a source of emergency water. The water heater is another emergency source. AFTER an Emergency • Check local news or with your water agency, whether your tap water is safe to drink. • Check pipes for leaks/breaks and shut off main line valve if necessary, to prevent contamination. • Check if sewage lines are intact. If necessary, plug bathroom drains to prevent backup. • Avoid food or water that may have been contaminated by untreated water. • Pool and spa water can be used for personal hygiene, flushing a toilet, and related uses. The chemicals in the water are too concentrated for safe drinking. • Emergency drinking water sources include stored water, water heaters (turn off electricity gas before draining), toilet tanks, and melted ice or juices in canned vegetables. To learn how to disinfect water for drinking and additional emergency information sources, visit otaywater.gov. Turn Your Landscape Into a Sustainable Showpiece Free Guidebook Available to Otay Customers FREE copies of the “San Diego Sustainable Landscape Guidelines” book are now available (while supplies last) to homeowners in Otay’s service area. The popular 71-page guidebook includes information to help homeowners upgrade their landscapes with climate-appropriate plants, high-efficiency irrigation equipment, rainwater capture and detention features, and soil amendments to improve water efficiency. PICK-UP LOCATIONS: •Otay Water District Office, 2554 Sweetwater Springs Blvd., Spring Valley •Water Conservation Garden, 12122 Cuyamaca College Drive W., El Cajon •Southwestern College Library, 900 Otay Lakes Road, Chula Vista •Otay Ranch Public Library, 2015 Birch Road, Suite #409, Chula Vista •Bonita-Sunnyside Branch Library, 4375 Bonita Road, Bonita •Salt Creek Recreation Center, 2710 Otay Lakes Road, Chula Vista •Heritage Recreation Center, 1381 E. Palomar St., Chula Vista Proud of Your Water-Efficient Landscape? Show it Off by Entering the WaterSmart Landscape Contest The District, along with other water agencies throughout San Diego County, is recognizing residents, once again, with landscapes that are beautiful and water efficient. The District invites its customers to enter the 2018 WaterSmart Landscape Contest for a chance to win several prizes, including a $250 nursery gift card. The annual competition, awards “Best in District” to one applicant from each participating water agency who best showcases their landscape’s water-wise features. This could be your chance to promote your landscape! Otay’s judging committee will select a winner based on appropriate design, plant selection, maintenance, irrigation methods, and water-use efficiency. The winner will receive a gift certificate, other promotional items, recognition on the District’s website, social media platforms, and in the newsletter. THE DEADLINE TO ENTER IS MONDAY, APRIL 30, 2018. For submission rules and tips to improve your chances of winning, visit landscapecontest.com. Last year’s “Best in District” winner from Bonita, CA. Nan Sterman’sPlant Soup Inc. Nan Sterman is a garden expert, author, designer, and educator. Nan leads international garden tours and hosts the show A Growing Passion on KPBS TV. www.plantsoup.com For additional classes or events, visit thegarden.org Free Docent-Led ToursFirst Saturday of the month, 10 a.m. Be inspired to create a water-wise landscape of your own while enjoying an informative walk through the Garden with a docent tour guide. Visit thegarden.org for special themed tours. Professional Landscape Design Consultations The Garden offers 45-minute landscape consultations for residents looking to make changes to their landscape with water-wise plants. Call (619) 660-0614 ext. 10 to schedule. Cost: $60 for members; $75 for nonmembers. Ms. Smarty-Plants School Tours and Assembly Program Become a Ms. Smarty-Plants Earth Hero. Join Ms. Smarty-Plants as she takes you on a magical, fun, and interactive journey through plant adaptations, the water cycle, conservation, and more. To book an educational tour of the Garden or a school assembly program, call (619) 660-0614 ext. 16. Spring Garden & Butterfly Festival April 28, 9 a.m. to 3 p.m. The 25th annual event will feature water agency booths, landscape design consultations, kids’ activities, a docent-led tour of the Garden, and dozens of craft and food vendors. Free admission. Customer Appreciation DayMay 19, 9 a.m. to 1 p.m The Garden is hosting a special day for ratepayers of the Otay Water District, Helix Water District, Sweetwater Authority, and the City of San Diego. Enjoy kids’ activities, free shave ice, presentations, tours, and more. Free admission. ONGOING EVENTS SEASONAL EVENTS In other regions of the country, residents are aching for the long, drab winter to end. As if to hasten its end, they take this time to plan bright displays of annual flowers that mark the transition to spring. In the San Diego region, we have flowers and foliage year-round, so there’s no need for over-the-top springtime floral indulgence. Instead, we plan gardens to have flowers just about every month. And the best way to do that is with flowering, waterwise shrubs. These shrubs bloom primarily in the cooler months of spring and fall, with a smattering of winter flowers too. They are tough, drought resistant, and almost bullet proof. Best of all, whether in bloom or out, they are a constant background for spring, summer, fall, and winter flowers. Here are a few of my favorites for our region: Sphaeralcea ambigua, desert mallow, is a small, open desert native that grows two-to-four feet tall and wide. Its small, silvery green leaves are ridged and covered in fuzz. In early spring, cuplike flowers cover the branches, typically apricot colored, but sometimes white, pink, or pale purple. There is a selection called ‘Louis Hamilton’ that has watermelon colored flowers. Some years, these plants bloom again after the summer. In early fall, thin out the dead branches. Then, cut the plant back to six inches tall. It will flush with new growth. Occasional new plants sprout to replace old ones that die out. Plant them in the full sun, in well-draining soils and water to establish. After establishment, the plants need little if any irrigation. This plant looks beautiful when combined with a blue-blade agave. Grevillea ‘Moonlight’ is a surprise from down under. This larger member of the Grevillea family has long, narrow, almost needle-like deep green leaves and grows tall, at least eight-to-12 feet tall, and six-to-eight feet wide. In the cooler months, the branches form long, cone-shaped spidery flower clusters that are a pale butter yellow. Their color shows best when the plant is sited against a sage, terra cotta, or coco brown walls. These flowers are hummingbird magnets. They are also easy-to-grow and are waterwise. Do not fertilize. Abutilon palmeri, Indian mallow, is another desert native. This one contains extensive, soft green, and very fuzzy leaves that grow broad, almost like a maple leaf. Site this plant near a walkway so you can feel the leaves as you walk by. Deep, gold yellow flowers form at the branches tips, mostly in spring and fall, with some present, year round. This shrub grows surprisingly large, at least four feet tall and five feet wide. After most flowers are past, cut the spent flower stalks off. You can also cut the plant back at least by a third. This plant is extremely drought tolerant. Water little if any, once it’s established. Hummingbirds and butterflies are frequent visitors. Ceanothus, California lilac, are not lilacs but rather a large group of evergreen shrubs native to different regions and habitats up and down the state. Some are the size of small trees (Ceanothus ‘Ray Hartman’ grows to 20 feet tall), some are low groundcovers (Ceanothus griseus horizontalis ‘Yankee Point’ grows two-to-three feet tall and eight-to-10 feet wide), and some are all sizes in between. In early spring, these shrubs form rounded clusters of tiny flowers, in shades of white-to-deep indigo blue. If you’re close, you’ll notice the flowers’ fragrance, too. Ceanothus get a bad rap for being short lived in the garden, but that is usually from being planted where they get too much irrigation or are overwatered in general. Instead, water regularly through the first summer to establish, and then only during long dry periods from fall through spring. Water little, if at all, in the summer – that’s Mother Nature’s pattern too! Excellent plant for attracting wildlife to the garden. Eremophila glabra ‘Kalgoorlie’ is a small, evergreen shrub from Australia, just three feet tall and four-to-six feet wide. It has narrow, ghostly silver green leaves and tubular flowers that are apricot and gold. The spring and summer flowers are subtle, but there are so many that collectively, they make a big impression. Plant in the full sun, well-draining soil, and shear back by a third after the bloom has past. I like to grow this on a slope, under taller flowering shrubs like Grevillea ‘Moonlight’. Both have hummingbird-attracting flowers. A Few of my Favorite Flowering ShrubsPreparing Your Emergency Home Water Supply BEFORE an Emergency • Prepare to be self-sufficient for 72+ hours. • Learn how to operate shut-off valves and the water heater. Mark valves and covers with fluorescent paint or tape to locate in the dark. Keep tools handy. • Brace, strap, or anchor the water heater. • Store 3+ gallons of water per person and additional water for pets. Store away from household cleaners or contaminants. • Replace expired water bottles. • Keep these items inside your vehicle: extra water and/or water purification tablets. • Do not add coloring or disinfecting products to toilet tank, which could be a source of emergency water. The water heater is another emergency source. AFTER an Emergency • Check local news or with your water agency, whether your tap water is safe to drink. • Check pipes for leaks/breaks and shut off main line valve if necessary, to prevent contamination. • Check if sewage lines are intact. If necessary, plug bathroom drains to prevent backup. • Avoid food or water that may have been contaminated by untreated water. • Pool and spa water can be used for personal hygiene, flushing a toilet, and related uses. The chemicals in the water are too concentrated for safe drinking. • Emergency drinking water sources include stored water, water heaters (turn off electricity gas before draining), toilet tanks, and melted ice or juices in canned vegetables. To learn how to disinfect water for drinking and additional emergency information sources, visit otaywater.gov. Turn Your Landscape Into a Sustainable Showpiece Free Guidebook Available to Otay Customers FREE copies of the “San Diego Sustainable Landscape Guidelines” book are now available (while supplies last) to homeowners in Otay’s service area. The popular 71-page guidebook includes information to help homeowners upgrade their landscapes with climate-appropriate plants, high-efficiency irrigation equipment, rainwater capture and detention features, and soil amendments to improve water efficiency. PICK-UP LOCATIONS: • Otay Water District Office, 2554 Sweetwater Springs Blvd., Spring Valley • Water Conservation Garden, 12122 Cuyamaca College Drive W., El Cajon • Southwestern College Library, 900 Otay Lakes Road, Chula Vista • Otay Ranch Public Library, 2015 Birch Road, Suite #409, Chula Vista • Bonita-Sunnyside Branch Library, 4375 Bonita Road, Bonita • Salt Creek Recreation Center, 2710 Otay Lakes Road, Chula Vista • Heritage Recreation Center, 1381 E. Palomar St., Chula Vista Proud of Your Water-Efficient Landscape? Show it Off by Entering the WaterSmart Landscape Contest The District, along with other water agencies throughout San Diego County, is recognizing residents, once again, with landscapes that are beautiful and water efficient. The District invites its customers to enter the 2018 WaterSmart Landscape Contest for a chance to win several prizes, including a $250 nursery gift card. The annual competition, awards “Best in District” to one applicant from each participating water agency who best showcases their landscape’s water-wise features. This could be your chance to promote your landscape! Otay’s judging committee will select a winner based on appropriate design, plant selection, maintenance, irrigation methods, and water-use efficiency. The winner will receive a gift certificate, other promotional items, recognition on the District’s website, social media platforms, and in the newsletter. THE DEADLINE TO ENTER IS MONDAY, APRIL 30, 2018. For submission rules and tips to improve your chances of winning, visit landscapecontest.com. Last year’s “Best in District” winner from Bonita, CA. T H E O T AY W A TER DISTRICT • P R OUDL Y SERVING E A ST C OUNT Y A ND TH E S OUTH B AY SINC E 1956 A NE W SLE T T E R FOR CUS T O M E R S OF T HE O TAY WATER DISTRICT The Pipeline Newsletter is published quarterly by the Otay Water District and can also be found online at www.otaywater.gov. Copyright © 2017 Otay Water District. All rights reserved. WINTER 2018 FOLLOW OTAY WATER ON... / SIGA AL DISTRITO DE AGUA DE OTAY EN... OTAY WATER DISTRICT – Board of Directors The Board of Directors meets on the first Wednesday of the month at 3:30 p.m. in the Board meeting room. The public is encouraged to attend at 2554 Sweetwater Springs Boulevard, Spring Valley, CA. PresidentTim Smith, Division 1tsmith@otaywater.gov Vice PresidentMitch Thompson, Division 2mthompson@otaywater.gov TreasurerMark Robak, Division 5mrobak@otaywater.gov Board MemberGary Croucher, Division 3gcroucher@otaywater.gov Board MemberHector Gastelum, Division 4hector@otaywater.gov Bottled vs. Tap Water: Otay Water District Affirms Efforts to Support Use of Municipal Tap Water No matter your preference — bottled or tap — one reason to choose tap water over bottled water, is convenience. Tap water is readily available almost anywhere, from your home’s faucets to local restaurants to public drinking fountains. It can be less expensive and does not require plastic packaging that may end up in a landfill. Despite popular belief, tap water is as safe as bottled water. To ensure quality, tap water is regulated by the U.S. Environmental Protection Agency (USEPA) and the State Water Resources Control Board (SWRCB). The water that travels to your faucet must meet or exceed rigorous state and federal water quality standards and regulations. Even though bottled water must provide the same protection for public health as tap water, bottled water is regulated as a packaged food product by the U.S. Food and Drug Administration. When it comes to the taste, however, that will depend on the source and how the water is treated. Water originates from either the surface such as lakes, rivers and streams, or from underground, which is surface water that sinks into the ground. This includes rainfall. The USEPA and the SWRCB require that agencies from which Otay purchases its treated water – the San Diego County Water Authority, Helix Water District, and Metropolitan Water District of Southern California — perform source water assessments on their raw water supplies. Tap water is not only safe, but it is affordable. Bottled water often costs more than the equivalent volume of gasoline — 1,000 to 10,000 times the cost of tap water. On average, a gallon of tap water in the region is about three-quarters of a cent per gallon. At its January 2018 District Board of Directors meeting, the Board adopted a resolution in support of the use of municipal tap water through reducing the purchase and use of bottled water, to the maximum extent possible. The District recognizes the importance of using bottled water in the event of an emergency. Otay encourages you to learn more about your tap water by reading the District’s annual water quality report. The District vigilantly safeguards its water supplies, and, according to its 2017 report, has never exceeded a health-related maximum contaminant level or any other water quality standard. Visit otaywater. gov and click on “water quality” to learn more. Agua embotellada vs. Agua del grifo: El Distrito de Agua de Otay afirma su apoyo al uso del agua del grifo municipal No importa cuál sea su preferencia –agua embotellada o del grifo– una de las razones principales para elegir el agua del grifo es la conveniencia. El agua del grifo está disponible casi en cualquier lugar, ya sea en los grifos de los hogares, restaurantes locales y fuentes de agua potable públicas. También puede ser muy económica y no requiere de empaques de plástico que terminarán en un vertedero. A pesar de la creencia popular, el agua del grifo es tan segura como el agua embotellada. La Agencia de Protección Ambiental de los Estados Unidos (USEPA, por sus siglas en inglés) y la Junta Estatal de Control de los Recursos Hídricos (SWRCB, por sus siglas en inglés) regulan la calidad del agua de beber. El agua del grifo debe cumplir o superar las normas y regulaciones más estrictas tanto estatales como federales de calidad de agua. Aun cuando el agua embotellada debe proporcionar la misma protección para la salud pública que el agua del grifo, el agua embotellada es regulada por la Administración de Alimentos y Medicamentos de los Estados Unidos como un producto alimenticio empacado. No obstante, cuando se trata del sabor, este dependerá de la fuente y el procedimiento que se utilice para tratar el agua. El agua proviene de la superficie como lagos, ríos y arroyos o del subsuelo que es agua superficial que penetra en el suelo. Esto incluye la lluvia. La USEPA y la SWRCB requieren que las agencias a las que Otay les compra el agua tratada (la Autoridad de Agua del Condado de San Diego, el Distrito de Agua de Hélix y el Distrito Metropolitano de Agua del Sur de California), lleven a cabo evaluaciones de las fuentes de agua de sus suministros de agua sin tratar. El agua del grifo no solamente es segura, sino muy económica. A menudo, el agua embotellada cuesta más que el volumen equivalente de gasolina, es decir, 1,000 a 10,000 veces el costo del agua del grifo. En promedio, un galón de agua del grifo en la región cuesta tres cuartos de centavo por galón. Durante su junta mensual del mes de enero del presente año, el Consejo Directivo del Distrito de Agua de Otay aprobó una resolución en la que afirma su apoyo al uso de agua del grifo, en la mayor medida posible, así como la reducción de la compra y utilización de agua embotellada. El distrito reconoce la importancia del uso de agua embotellada en casos de emergencia. Otay le invita a aprender más acerca de su agua del grifo a través del informe anual de calidad de agua del distrito. Otay salvaguarda atentamente sus suministros de agua. De acuerdo a su informe de 2017, nunca ha excedido el nivel máximo de contaminantes relacionados con la salud u otro estándar de calidad de agua. Para obtener más información visite otaywater.org y haga clic en ‘calidad de agua’. Take Caution Against Phone Scams The Otay Water District has received multiple reports of scam artists targeting customers using a tactic called caller-ID spoofing. This practice occurs when scammers mask (or pretend) to use their existing phone number with one you may be familiar with and trust. Scammers may call, trying to mislead customers in believing their water bill is overdue and services will be disconnected if not paid immediately. The fact is that the District will send you one or more disconnection notices via U.S. mail in a timely fashion before disconnecting or shutting off your water service. Also, the District offers multiple payment options to prevent stoppage of water service. The District advises customers to be cautious of anyone calling and masking their number with a District phone number claiming to be a District representative, soliciting information, demanding credit card payments or other methods of payment. If ever in doubt, please contact the District at (619) 670-2222 to verify any information. For further tips on avoiding these and other types of scams, visit the Federal Trade Commission at consumer.ftc.gov/taxonomy/term/874. For dditional information on a variety of utility scams, how to minimize and/or avoid them, and how to report them, visit www.utilitiesunited.org/Documents/ Guide_UUAS_Guide_Utility_Scams.pdf. ¡Cuidado! El Distrito alerta sobre fraudes telefónicos El Distrito de Agua de Otay ha recibido múltiples informes sobre estafadores que se están comunicando con los clientes utilizando una táctica llamada suplantación de identificador de llamadas. En estos casos los estafadores enmascaran su número telefónico existente con uno que usted conoce o está familiarizado. Los estafadores pueden llamar para hacer creer a clientes que su factura de agua está vencida y que los servicios van a ser desconectados si no se pagan de inmediato. El distrito le enviará uno o más avisos de desconexión a través del servicio postal de manera oportuna antes de desconectar su servicio de agua. Además, el distrito ofrece opciones de pago para evitar la suspensión del servicio. El distrito recomienda a sus clientes tener cautela si alguien le llama o enmascara su número telefónico con el del Distrito pretendiendo ser un representante del distrito, solicitando información o pagos con tarjeta de crédito u otros métodos de pago. Si tiene alguna duda o pregunta, por favor llame al teléfono del distrito: (619) 670-2222. Para obtener más consejos acerca de cómo evitar estos tipos de fraudes, visite la página de la Comisión Federal de Comercio: consumer.ftc.gov/taxonomy/ term/874. También puede encontrar información adicional sobre fraudes en servicios públicos y cómo evitarlos en www.utilitiesunited.org/Documents/ Guide_UUAS_Guide_Utility_Scams.pdf Attachment C Spring 2018 Newsletter Topics • Drought Update – What does it mean for customers and water agencies a year after the drought-end declaration? • No on Water Tax – SB623 • How to Read Your Meter and AMR Update • Customer Appreciation Day at the Water Conservation Garden • Board Meetings Now Live • The Garden’s Upcoming Events • Nan’s story – Weed cloth is to be laid atop the soil with the vague promise of stopping weeds; but does it? And if it does, is it the best way to stop weeds? Summer 2018 Newsletter Topics • Landscape Contest Winner • Consumer Confidence Report • Fall 2018 Citizens Water Academy (in South County) • Completion of 870-2 Reservoir and Pump Station • Do not pour FOG (Fats, Oils, Grease) down the sink • The Garden’s upcoming events • Nan’s story – The shothole borer is a tiny, flying Asian beetle that has been infesting more than 300 kinds of fruiting and ornamental trees and shrubs throughout the region. Pregnant female beetles burrow through the tree or shrub’s bark and into its sapwood as they carve out tiny tunnels to lay their eggs. How do you know evidence of its presence? What to do if you have it? How do you make sure you do not get infected wood chips in fresh mulch? STAFF REPORT TYPE MEETING: Regular Board MEETING DATE: April 4, 2018 SUBMITTED BY: Tenille M. Otero, Communications Officer PROJECT: Various DIV. NO. ALL APPROVED BY: Mark Watton, General Manager SUBJECT: Informational Item: Online Analytics (Social Media and Web) GENERAL MANAGER’S RECOMMENDATION: No recommendation. This is an informational item only. COMMITTEE ACTION: See Attachment A. PURPOSE: To provide the Board with analytics for the District’s social media platforms and website. ANALYSIS: It is critical that the District manages and monitors its online presence, which includes both social media and the web. Managing online content is an endless, evolving and creative process. Technologies are changing rapidly daily, and the public has more options readily available to choose from. With traditional media, agencies, media and the like, would select the mediums to distribute content to the public. In current times, the public chooses what platforms they prefer to receive their news from. Social media is an assurance of immediacy and transparency to the public. Although social media is not the only form of communications, it does complement traditional communications methods. Social networking improves interactivity between public agencies and the public, and it 2 reaches demographics or populations that do not regularly consume traditional media. It is staff’s goal to increase the District’s online audience as well as customer and key stakeholder engagement with the District’s social media channels to extend the reach of the District’s programs and projects, including water education, conservation, Capital Improvement Programs, and more. Social media channels are leveraged to listen and participate in public discourse of interest to the District and its customers as well as provide controlled content to inform publics in support of the District’s goals. During the last three and half years, staff has increased the number of followers and engagement using its social media platforms. Staff creates visual content, posts, and hashtags on a more frequent basis. Staff also includes Spanish language messages in its posts. The District currently uses the following platforms: • YouTube – Joined in November 2010 • Twitter – Joined in February 2011 • Facebook – Joined in November 2011 • Nextdoor – Joined July 2016 • LinkedIn Company Page – Joined in August 2017 Since July 1, 2014 to March 5, 2018, the number of the District’s Twitter followers has increased by 272 percent, from 432 followers to 1,608 followers. Since July 1, 2016 to March 5, 2018, the number of the District’s Facebook Likes has increased by 41 percent, from 155 to 219. Unfortunately, Facebook limits how far back it pulls data for its analytics, so staff was only able to gather data starting July 1, 2016. Since the District joined YouTube in November 2010, the District has had a total of 64,436 video views. Since the end of fiscal year 2015(June 30, 2015), the total video views increased by about 67 percent. The YouTube video views for fiscal year 2015 to March 5, 2018 has declined by about 25 percent. It is shown in Attachment B that the number of videos produced in fiscal year 2017 and 2018 has decreased. Staff believes that as it begins to produce more videos each year, the number of video views will increase. Staff is working with its video consultant to produce shorter and more attention-grabbing videos that will appeal to social media audiences. 3 The District has experienced success using Nextdoor. Nextdoor is a free private social network for neighbors, community, and public agencies. It allows public agencies to effectively communicate with residents in their community. It has allowed the District to communicate with verified residents who live in its service area and post relevant messages. It also allows the District to geo-target specific neighborhoods within its service area. Staff has used it to post content related to rain barrel rebates, soliciting entries for the WaterSmart Landscape Contest, promoting Garden-Friendly Plant Fairs, releasing the Consumer Confidence Report, and reaching out to customers about the installation of new meter registers. Currently, the District’s user base of Nextdoor consists of 23,768 residents, which increases daily. The District uses LinkedIn to post content mainly about job opportunities, but also includes other District and water-related content. Currently, the District’s LinkedIn page has 251 followers. The District will continue to assess its current social media platforms and their effectiveness, including paid social media advertising. Staff is also evaluating other social media platforms like Instagram and Pinterest. The District also manages and maintains it website, otaywater.gov. The District’s goal is to enhance its web presence so that its website communicates the most current information, is more user friendly to better serve customers, and visually conveys that the District is using state-of-the art technologies and is a forward thinking agency. Website analytics are also part of Attachment B. During the period July 1, 2014 through March 5, 2018, the top 20 most viewed pages on the District’s website were the following: 1) Home Page 2) Employment 3) Job Opportunities 4) For Customers (Customer Service Page) 5) Payment Options 6) Billing Information 7) Contact Us 8) At-A-Glance 9) About Otay 10) Board Agenda 11) Engineering Bids 12) Update Your Account 13) Start or Terminate Service 4 14) Job Descriptions 15) Otay Employees 16) Drought Information 17) Governing Board 18) Public Services 19) For Your Home (Conservation) 20) Rebates Another data point to highlight for the website is how users arrive to the District’s website. During that same time period, about 62 percent of users arrived to the District’s site through direct links; about 36 percent through organic search; about 4 percent through referral sources externally; and .3 percent through social media links. In Attachment B, the presentation also shows which URLs are the top 20 referral sources. Attachment B also includes a variety of other analytics from YouTube, Twitter, Facebook, and the District’s website, including demographics, engagement, highlights, comparisons to other agencies, and more. Staff would like to highlight that compared to other water agencies in the San Diego region, the District is listed in the top two for its number of Twitter followers and number of tweets. The water agency listed as number one is the San Diego County Water Authority, a wholesale agency, covering all of the San Diego region, with larger staff, budgets, and additional resources. Subsequently, when compared to other retail agencies in the county, the District is ranked as number one for its total number of Twitter followers and tweets. District staff implements particular strategies to improve its online web presence, which include ongoing assessment of the site by making it more functional through: reorganizing navigational structure; crafting website content that aligns with key messages, while also succinctly conveying the information being searched for by visitors; posting content more frequently to keep the pages attractive and engaging; incorporating enhanced visuals with a higher frequency of images per page to appeal to visitors, while reinforcing the agency's connection to the communities it serves and shares with customers; and creating content in Spanish language. The website is also another tool that the District plans to assess and enhance as part of the updated strategic plan. FISCAL IMPACT: Joe Beachem, Chief Financial Officer None. 5 LEGAL IMPACT: None Attachments: Attachment A – Committee Action Attachment B – Social Media and Website Analytics Presentation ATTACHMENT A SUBJECT/PROJECT: Informational Item: Online Analytics (Social Media and Web) COMMITTEE ACTION: The Public Relations, Legal and Legislative Committee is scheduled to review this item at the monthly Board meeting to be held on April 4, 2018. The attachment will be updated with notes from the committee’s discussion. Social Media and Website Analytics Public Relations, Legal, and Legislative Committee March 19, 2018 Otay Water District Attachment B Twitter Followers 1427 1608 1095 1401 767 1065 432 737 0 200 400 600 800 1000 1200 1400 1600 1800 July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July 1, 2017 - March 5, 2018 July 1, 2016 - June 30, 2017 July 1, 2015 - June 30, 2016 July 1, 2014 - June 30, 2015 272% increase (Since July 1, 2014) 13% increase 39% increase 28% increase 71% increase Twitter Retweets (Engagement) 157 43 275 342 RETWEETS July 1, 2014- June 30, 2015 July 1, 2015 - June 30, 2016 July 1, 2016 - June 30, 2017 July 1, 2017 - March 5, 2018 +540% +24% 118% increase -73% Twitter Demographics (All-time Since February 2011) 46% 0%3%5%5% 36% 2% 13-17 18-24 25-34 35-44 45-54 55-64 65+ % of audience 49% Women 51% Men Gender:Age: Twitter Demographics (All-time Since February 2011) Top Countries:Top Regions: United States 88% United States 88% United Kingdom 2% Mexico 2% Canada 1% Japan < 1% South Africa < 1% India < 1% Australia < 1% Spain < 1% Pakistan < 1%California 64% California 64% Arizona 2% Texas 2% Virgina 2% England 2% Washington 1% Illinois 1% Baja California 1% Florida 1% New York < 1% July 1, 2015 – June 30, 2016 July 1, 2016 – June 30, 2017 July 1, 2017 – March 5, 2018 Highest Engagement Lowest Engagement Twitter Highlights Twitter Comparison (as of March 5, 2018) Agency Followers Tweets SDCWA 3,738 6,872 Otay Water District 1,608 2,438 Sweetwater 1,585 1,011 Olivenhain 1,540 1,020 Helix 1,323 292 Santa Fe 1,250 857 CalAm 920 969 Vallecitos 901 2,431 Padre Dam 672 353 SD Waste No Water (City of San Diego)527 444 Rainbow 202 178 Valley Center 7 4 No Twitter Account: •Camp Pendleton •Carlsbad •Del Mar •Escondido •Fallbrook •Lakeside •Oceanside •Poway •Ramona •Rincon •San Dieguito •Vista •Yuima Facebook Likes 208 219 155 205 0 50 100 150 200 250 July Aug Sept Oct Nov Dec Jan Feb March April May June July 1, 2017 - March 5, 2018 July 1, 2016 - June 30, 2017 5% increase 32% increase 41% increase (Since July 1, 2016) Facebook Demographics (All-time since November 2011) 0%1% 14% 18% 16% 4% 2% 0% 2% 8% 13% 10%10% 1% 13-17 18-24 25-34 35-44 45-54 55-64 65+ Women Men 55% Women 43% Men Gender:Age: Facebook Top Cities (All-time since November 2011) San Diego 45% Chula Vista 21% Spring Valley 4% Tijuana 3% El Cajon 2% San Diego 45% Chula Vista 21% Spring Valley 4% Tijuana 3% El Cajon 2% La Mesa 2% Jamul 1.5% Sacramento 1.5% Mexicali 1% Los Angeles 1% National City 1% July 1, 2015 – June 30, 2016 July 1, 2016 – June 30, 2017 July 1, 2017 – March 5, 2018 Highest Lowest Facebook Highlights –People Reached 488 6 1 1,8301,378 6 July 1, 2015 – June 30, 2016 July 1, 2016 – June 30, 2017 July 1, 2017 – March 5, 2018 Highest Lowest Facebook Highlights –Likes, Comments, Shares 8 0 34 00 12 YouTube Channel Growth (Joined in November 2010) *June 30, 2015 *June 30, 2016 *June 30, 2017 *March 5, 2018 *Total Growth Since June 30, 2015 Video Views:38,554 47,696 56,607 64,436 67% Watch Time:72,043 minutes 93,378 minutes 110,922 minutes 125,278 minutes 74% Video Likes:37 51 62 73 97% Video Dislikes:10 10 12 14 40% Video Shares:6 31 70 116 110% Subscribers:35 42 50 62 77% *Cumulative since November 2010 YouTube Video Views 10,446 9,142 8,911 7,829 0 2,000 4,000 6,000 8,000 10,000 12,000 JULY 1, 2014 - JUNE 30, 2015 JULY 1, 2015 - JUNE 30, 2016 JULY 1, 2016 - JUNE 30, 2017 JULY 1, 2017 - MARCH 5, 2018 Video Views 3% decrease 12% decrease * Number of videos published (*3)(*7)(*2)(*3) 3% decrease 25% decrease (Since July 1, 2014) YouTube –Top Geographies and Traffic Sources Top 5 (most viewed from): Country United States 65% United Kingdom 8.9% Phillippines 3.8% Canada 2.9% India 3.6% California 38% Texas 8.8% Florida 5.8% Georgia 4.1% New York 3.0% Top Traffic Sources Suggested Videos 52% External (includes embedded) 23% YouTube Search 11% Unknown embedded player 5.0% Direct URL Entry 3.3% State July 1, 2014 –March 5, 2018 Nov. 24, 2010 (join date) –March 5, 2018 Top 5 (most viewed from): Country United States 70% United Kingdom 8.4% Canada 3.1% Philippines 2.9% India 2.9% California 37% Texas 8.5% Florida 5.6% Georgia 4.3% Arizona 2.8% Top Traffic Sources Suggested Videos 48% External (includes embedded) 17% YouTube Search 12% Direct URL Entry 12% State YouTube Highlights Most Viewed Video: Published on Thursday, Nov. 25, 2010 Views: 24,374 Likes: 21 Dislikes: 2 Shares: 26 Website Analytics Period: July 1, 2014 –March 5, 2018 MOST VIEWED PAGES: TOP 20 (percentage of total page views) Total Page Views: 1,543,172 1.Home Page 40.93%11. Engineering Bids 0.66% 2.Employment 10.50%12. Update Your Account 0.54% 3. Job Opportunities 2.99%13. Start or Terminate Service 0.53% 4. For Customers 2.68%14. Job Descriptions 0.45% 5. Payment Options 2.55%15. Otay Employees 0.45% 6. Billing Information 1.71%16. Drought Information 0.42% 7. Contact Us 1.24%17. Governing Board 0.41% 8. At-A-Glance 1.07%18. Public Services 0.40% 9. About Otay 0.73%19. For Your Home (conservation)0.37% 10. Board Agenda 0.73%20. Rebates 0.36% Website Analytics SEARCH: HOW USERS ARRIVED TO OTAYWATER.GOV (percentage of total users) Total Users: 465,501 Direct 62.49% Organic Search 36.21% Referral 4.30%Social Media 0.27% Period: July 1, 2014 –March 5, 2018 Website Analytics REFERRAL SOURCES Total Referrals: 19,861 1. sdcwa.org 2. com.google.android.googlequicksearchbox 3. sharepoint 4. agency.governmentjobs.com 5. chulavistaca.gov 6. bing.com 7. floating-share-buttons.com 8. springvalleyca.com 9. bcwaterjobs.force.com 10. search.tb.ask.com 11. otaywater.gov 12. bidocean.com 13. duckduckgo.com 14. 192.168.0.17 15. search.yahoo.com 16. finder.cox.net 17. cox.com 18. library.ucr.edu 19. us.search.yahoo.com 20. us.wow.com Period: July 1, 2014 –March 5, 2018 Website Analytics NEW VISITORS VS. RETURNING VISITORS New Vistors 86.05% Returning Visitors 13.95% Period: July 1, 2014 –March 5, 2018 Website Analytics TOP 10 CITIES Percentage of users San Diego 28.92% Chula Vista 24.06% Spring Valley 23.58% Los Angeles 5.08% El Cajon 3.08% Poway 1.39% Santee 1.10% La Mesa 1.05% (not set)0.97% National City 0.85% Period: July 1, 2014 –March 5, 2018 Website Analytics TOP 5 COUNTRIES (percentage of users) 97.86% 0.71%0.42%0.18%0.15% United States Mexico India (not set)Philippines Period: July 1, 2014 –March 5, 2018 Website Analytics TOP 5 MOBILE OPERATING SYSTEMS TOP 5 COMPUTER OPERATING SYSTEMS Windows 73.80% iOS 12.13% 7.80% 5.57%0.40% Windows 73.80% iOS 12.13% Macintosh 7.80% Android 5.57% Linux 0.40% iOS 12.13% Android 5.57% 0.89%0.05%0.02% iOS 12.13% Android 5.57% Windows 0.89% Windows Phone 0.05% BlackBerry 0.02% (percentage of users) Period: July 1, 2014 –March 5, 2018 Website Analytics DEMOGRAPHICS –AGE DEMOGRAPHICS -GENDER 47.10% 52.90% Male Female 10.00% 24.00% 28.00% 19.00% 12.00% 6.10% 18-24 25-34 35-44 45-54 55-64 65+ Period: July 1, 2014 –March 5, 2018 (percentage of users) Questions? Otay Water District www.otaywater.gov (619) 670-2222 Email: info@otaywater.gov Social Media