HomeMy WebLinkAbout05-09-11 Board PacketOTAY WATER DISTRICT
SPECIAL MEETING OF THE BOARD OF DIRECTORS
DISTRICT BOARDROOM
2554 SWEETWATER SPRINGS BOULEVARD
SPRING VALLEY,CALIFORNIA
MONDAY
May 9,2011
3:30 P.M.
AGENDA
1.ROLL CALL
2.PLEDGE OF ALLEGIANCE
3.APPROVAL OF AGENDA
4.PUBLIC PARTICIPATION -OPPORTUNITY FOR MEMBERS OF THE PUBLIC TO
SPEAK TO THE BOARD ON ANY SUBJECT MATTER WITHIN THE BOARD'S
JURISDICTION BUT NOT AN ITEM ON TODAY'S AGENDA
INFORMATIONAL ITEM
5.REPORT AND DISCUSSION OF THE ECONOMIC OUTLOOK FOR THE DIS-
TRICT AND THE EXPECTED HOUSING GROWTH RATE THROUGH 2040 (ALAN
NIVEN)
6.ADJOURNMENT
1
All items appearing on this agenda,whether or not expressly listed for action,may be
deliberated and may be subject to action by the Board.
The Agenda,and any attachments containing written information,are available at the
District's website at www.otaywater.gov.Written changes to any items to be considered at
the open meeting,or to any attachments,will be posted on the District's website.Copies
of the Agenda and all attachments are also available through the District Secretary by
contacting her at (619)670-2280.
If you have any disability which would require accommodation in order to enable you to
participate in this meeting,please call the District Secretary at 670-2280 at least 24 hours
prior to the meeting.
Certification of Posting
I certify that on May 6,2011,I posted a copy of the foregoing agenda near the regu-
lar meeting place of the Board of Directors of Otay Water District,said time being at least
24 hours in advance of the special meeting of the Board of Directors (Government Code
Section §54954.2).
Executed at Spring Valley,California on May 6,2011.
2
AGENDA ITEM 5
STAFF REPORT
TYPE MEETING:Special Board Meeting
SUBMITTED BY:JOSep~hem,
Chief Financial Officer
MEETING DATE:May 9,2011
W.O.lG.F.NO:DIV.NO.All
APPROVED BY:
(Chief)
APPROVED BY:German Alv~yQ~Assistant General Manager,Finance and
(Asst.GM):~
Administration
SUWECT:Informational Item Regarding the Economic Outlook Study by
MarketPointe Realty Advisors
GENERAL MANAGER'S RECOMMENDATION:
This is an informational item regarding the economic outlook for
Otay Water District and the expected growth rate for housing for
three timeframes:2012 through 2017,through 2030,and through
year 2040.
COMMITTEE ACTION:
None.
PURPOSE:
To present to the Board the economic outlook study by Alan
Nevin,Director of Economic Research,MarketPointe Realty
Advisors.
ANALYSIS:
Each year in the District's budgeting and rate model process,
the Engineering staff develops a growth projection which is a
key element in the setting of rates.This estimate is based
upon the District's Master Plan,developer input including
Subarea Master Plans,SANDAG projections,and the City of Chula
Vista's growth estimates.
This year because of the economic uncertainty,staff hired an
Advisor to provide an economic outlook study and assist in the
estimation of potential growth within the District.The
District hired Alan Nevin,Director of Economic Research for
MarketPointe Realty Advisors.
The Engineering staff used the findings of this economic outlook
study to develop the growth estimates used in the budgeting and
rate model process for the Fiscal Year 2012 Operating and CIP
budgets.
The Engineering staff used the economist's report to project
meter sales estimates for the next six fiscal years.The meter
sales projections for each fiscal year correspond very well with
the single-family,multi-residential,office,retail,
industrial,and hotel projections contained in the economist's
report.
The purpose of this meeting is to present the findings of this
report which consists of the economic outlook of the nation,the
state,and the region,including the positive influences of Baja
California on the local economy.
FISCAL IMPACT~~
None.~
STRATEGIC GOAL:
Ensure financial health through formalized policies,long-term
financial planning,and efficient operations.
LEGAL IMPACT:
General Manager
Attachments:
A)Economic Outlook Study
B)Presentation
Attachment A
MarketPointe
REALTY ADVISORS
April 29,2011
Board of Directors
Otay Water District
2554 Sweetwater Springs Blvd.
Spring Valley,CA 91978
Re:Economic Outlook Study,Otay Water District,San Diego County
Dear Board of Directors:
MarketPointe Realty Advisors has undertaken and now completed an Economic
Outlook Study for both San Diego County and the area served by the Otay Water
District.
The study concentrates on three timeframes:2011-2017,2030 and 2040.The six-year
MarketPointe projections (2011-2017)correlate with the District's timeframe for its own
projections.
The study analyzes a wide span of economic factors.Initially,we look at the
international situation and the multitude of economic and political factors that will have
an effect on the United States (and,of course,San Diego County)over the next six
years.We do not think it realistic to go beyond the six-year timeframe in determining
international factors.
Next,we analyzed the trends in the United States.San Diego County typically
represents 1.0%of the Nation in terms of output,employment,housing and other
factors.
The County also represents about 10.0%of the state of California for those same
economic factors.
Finally,we analyzed San Diego County from the standpoint of demographics,housing
supply and demand,and the commercial space market.We also considered the
influence of Baja California,in terms of its commercial activity and cross-border
demands for housing,as well as other factors.
9201 Spectrum Center Blvd,Suite 110,San Diego.California 92123 619.233.3781 marketpointe.com
-w'i'········gl'···11
As a result of our study,we have been able to offer projections on the County's future
for the timeframes noted above.
The research sources have been numerous and are typically identified on each table or
graph.The historic data on new housing construction (both sale and rental)are from
MarketPointe's Residential Trends,Landtracker and Rental Trends databases.The
Residential Trends database is compiled quarterly by in-person visits to each new
project offered for sale in the County.
Summary tables and graphs are typically embedded in the report with the balance of the
tables and graphs in the Appendix.
The study is segmented into seven sections:
~Section 1:Otay Water District Overview
~Section 2:Global Economic Conditions
~Section 3:Domestic Economic Conditions
~Section 4:California Economic Conditions
~Section 5:The San Diego Economy
~Section 6:South San Diego County
~Section 7:Projections for the Economy of San Diego County and the Otay Water
District service area.
Otay Water District 2 4/29/2011
·te··,··········'1'·1;"
Section 1:Otay Water District Overview
The Otay Water District is made up of 125.5 square miles in Southern San Diego
County,primarily encompassing Eastern Chula Vista,Eastern Otay Mesa,Southern
Spring Valley and Jamul.The area represents 3%of the total county land area.
As the District does not solely lie within one or two municipalities,our data comprises
the entire area that the District encompasses.This is significant because past
projections have largely relied solely on City of Chula Vista data.
he District reports 61,914 residential dwellings are served and we have computed a
total resident population of 198,125,a figure that represents 6.4%of the countywide
population.83%of the residential meters serve single-family residences.
The District covers a largely residential area and,to date,has been void of dense urban
neighborhoods.
The South Bay,in general,has grown substantially over the past quarter century and
the District itself grew by approximately 30%in the 1990s and nearly 45%in the 2000's.
Otay Water District 3 4/29/2011
-nte,.,.........•.,....,.
1.35
POPULATIONCHANGE
CHULA VISTA,SAN DIEGO COUNTYAND CALIFORNIA
2001-2010
(LEFTCOLUMN IN MILLIONS)
1.30
1.25 .-ChulaVista
-San Diego Cn!y.
-California
1.20
1.15
1.10
1.05
1.00
2001 2002 2003 2004 2005 2006 2007 2008 W09 2010
Water conservation programs have been successful and water usage in the District is
down by 30%from its peak in 2007.2011 projections call for 13,012,500 HCF (hundred
cubic feet)of water usage sold.Separating the residential,master meters and irrigation
subtotals,the share of total water sold for each District resident is 10,784 gallons per
month.
The decline in water usage results from a combination of conservation,an increase in
the number of vacant residences (due to higher apartment vacancy rates and vacant
foreclosed homes)and a major increase in vacancy rates in commercial/industrial
space.
2011 Budget201020092008
IwArERUSAGE (IN CUBIC FEET):
!OTAV WATER DISTRICT I
I 11006-2011 ~.•
r--!l~~~ers Public/Commercial Irrigation Temporary /Other
18,000,000 ••
Residential
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
2006 2007
Otay Water District 4 4/29/2011
inte..
Section 2:Global Economic Conditions
As part of this assignment,MarketPointe has been asked to present a brief synopsis of
the current and recent global and domestic economic conditions and present the short
and mid-term implications coinciding with the District's six-year projections.
International Conditio s
The international equity markets have recently completed a decade of tremendous
growth and profitability.Compared with the domestic equity markets which experienced
a "lost decade"with very little net appreciation,the international markets truly came into
their own.
The financial crisis of 2008-9 proved to be a wake-up call for many investors when the
global economy was subject to the same economic contagion as the U.S.markets. The
synchronization of the world's economies provides a new set of opportunities and
challenges for the future.
Leading the way for the past ten years,and almost certainly poised to lead the way for
the next 10 years,the four dominant emerging market nations,knows as the BRIC
economies (Brazil,Russia,India and China),opened the door to the 21 5t century.
Growth in these nations helped drive multinational corporate growth and opened the
way to increased margins via cheap labor,a thirst to join the developed world and an
abundance of natural resources.
The Global Dow Stock Index
ODOW-
D2 04
t -+
\--+-
f
I
~L
-k-=t.-
07--os
3K
2.9 K
2.I5K
UK
-[-
1.I5K
1.4K
I 1.2K
I I K
I 900
lIOOOIl1011
The first three quarters of the decade saw a dominant strength in the newly founded
European Economic Community and the Euro trounced the dollar throughout the
decade.When the economic crisis struck,the house of cards collapsed on Europe as
many of the less advanced economies crumbled causing the rest of the EU to catch
them.
In the words of Warren Buffet,"it's only when the tide goes out that we discover who
has been swimming naked",and such words never rang truer.Many of the European
Otay Water District 5 4/29/2011
Ma -nte'i'········I."'..·I'
countries were supporting debt laden,pension burdened and over-regulated economies
that could not stand the test of time (not unlike California).
The major faults lie with a group of countries,ostensibly known as the PUGS.Portugal,
Ireland,Italy,Greece,and Spain are the "poster children"of Western Europe in terms of
over-leveraging economies that lacked sustainable substance.
As the height of the economic crisis proved,the dollar is still the currency to be
reckoned with (although it has struggled to keep face with the euro,yen and
increasingly the yuan).
The dollar has been subject to significant volatility in large part due to the follies of its
major trading partners,but seems to be in a better situation now than it was at certain
other points in the last decade.Due to the reliance on import/export commerce,the
dollar's fate globally is paramount to continued economic progress.
120.00
115.00
110.00
105.00
100.00
95.00
90.00
85.00
80.00
10.05 07.05 04104 01101 10101 07.01 04107 011O!5 10105 07104 04m 01,08 1010120022004200ll20092010
We identify three major issues that will define the next phase of the global economy:
~Inflation
~Commodity pricing
~Strength of the U.S.economy
To respond to the economic crisis,central banks were pushed to lower interest rates to
near zero rates and as the global economies have recovered,inflation is now the word
that everyone fears.
The larger developed economies have been able to temper inflation well thus far,but
the emerging markets are having a more difficult time and management of their
Otay Water District 6 4/29/2011
currency has proved to be a hornets'nest to deal with.The chart below displays the
warning signs of inflation in the BRIG countries.
Brazil 4.9%
Canada 1.6%
China 5.0%t
Fra ce 1.5%
Germany 1.1%
India 11.7%t
Japan -0.7%
Mexico 4.1%
Russia 6.7%
United Kingdom 3.3%
U ited States 1.7%
It generally seems that consumers in the developed world tend not to notice the
nuances of volatility in the commodity market until oil prices begin to flux.Many of food
staple commodities have been highly volatile,and the net effect on the developing world
is tremendous.The true inflation that half a billion residents of a third world country
endures when wheat prices double in six months is immense.
The two commodities at the forefront of every investor's mind (albeit for less than
altruistic reasons)are oil and gold.Since the beginning of the financial crisis,gold
prices have nearly doubled and the amount of capital inflows to gold funds has been
phenomenal.Initially an inflation hedge tactic,the bandwagon investing by many
prominent investors has reached a feverish pitch and many fear an asset bubble is well
in the making.
Oil prices,particularly in light of the recent political unrest in the Middle East,have the
world on edge.The effect of oil price shock on the global economies is very significant
and could single-handedly stop the incipient recovery in its tracks.
14~
1400
I~
1300
12~
1200
JIIJf::--_;~J..~11~J~1100
.r ~~r'~~~~1050
1000
9SO
900
~
800
7~
"""&.o:~'-"~"""'~-~~-~700
100
90
Oil Prices /bbl Left,Gold Price /Ounce (Right)
3/28.'11 1:lO
140
130
120
110
80
70
60
~4.....:J~~~~~~~~:lO
Otay Water District 7 4/29/2011
The last major tenet of global economic health is that the U.S.must maintain a smooth
course on the recovery.In terms of the global economy,the financial crisis proved
more than anything that if the U.S.is having problems economically -every country is
having problems economically.
20
United States GDP and Government Spending
•U.S.GOPFederalOutlays
4
o
1930 1934 1938 1942 1946 1950 1954 1958 1962 1966 1970 1974 19781982 1986 1990 191M 1998 2002 2006 2010 2014
16
The ability of the United States to:
~Manage the obnoxious federal debt that has accumulated;
~Manage inflation;
~Jump start the job market (and replace the 8,000,000 jobs lost);and
~Revitalize the new home and apartment market.
will be the prominent factors in this prolonged and painful recovery.
In the meantime,the world,including the United States,will struggle with these factors,
among others:
Otay Water District 8 4/29/2011
Ma -nle
iii.l••••.••••"••."
Economic Event Impact on United States
Near-Term Future
Category Current Near Future Positive /Negative for U.S.
Instability,Continued All-encompassing Economic
Oil Prices Rising Increases Impact
Potential for Asset Sign ificant Consu me r
Gold Prices Historical Highs Bubble Wealth May Be Lost
Food Based Commodities Historical Highs,Volatile Continued Volatility Minimal
Stable in Developed Significant Consumer
Inflation World Potential for Global In Impact
Interest Rates Low Will need to rise May Halt Real Estate Market
Multiple Areas of Severe Investor Uncertainty,
Political Unrest Continued Volatility Military Action
Loss of Life,Economic
Terrorism Erratic Erratic Disruption
Implications of climate Interruptions in
change and erratic Recent tragedies in international supply chain,
weather patterns Japan,Turkey,Thailand Unknown human toll
Average to Continued
Strength of Dollar Underperforming Unde rpe rformance Handicapped Trade Balance
MARKETPOINTE REALTY ADVISORS 4.11
Otay Water District 9 4/29/2011
Section 3:Domestic Economic Conditions
Demographic Trends
To a major degree,demographics drive a nation.As can be seen in the demographic
trends of Russia and Japan,a shrinking population will have devastating economic
results in the next few decades.
With the release of the preliminary data for the 2010 U.S.census,we now have a
picture of what the last three decades have meant towards the demographic
composition of the U.S.As the table below shows,the mass is moving south and west,
as it has since the first census in 1790.Trends are a difficult thing to change.
The United States continues to grow by almost 3,000,000 persons annually because of
its relatively youthful profile.And that youthful profile is due mostly to the nation's young
Hispanic population.
The midwest and northeast portions of the country are slowly cascading as industrial
economies dry up and the population heads to warmer environs with more high quality
employment opportunities and more habitable lifestyles.
Percentage Change in Population by State and Decade:Percentage
25.0 or more
10.0 to 24.9o0.0 to 9.9olessthan0.0
2000-20101990-20001980-1990
U.S.change -9.8 U.S.change -13.2 u.s.change-9.7
SOUKe:U.S.Census Bureau
This 30-year picture of the growth trends in the United States basically tells the story of
ten states that account for two thirds of the growth of the United States since 1980.In
the past decade,of the Nation's 27 million population gain,two thirds was in the states
of California,Florida,Texas,Arizona,Colorado,Georgia,Nevada,North Carolina,
Virginia and Washington.
Otay Water District 10 4/29/2011
POPULATION TRENDS
UNITED STATES
1980-2010
DECADE:1980-1990 199(}2000 2000-2010 1980-2010
I
BIG 10 GROWTH STATES 17,130,881 19,337,583 17,926,893 54,395,357
UNITED STATES 22,164,068 32,712,033 27,323,632 82,199,733
BIG 10 AS %OF U.S.77.30%59.10%6S.6()OA»66.20010
SOURCE:U.S.CENSUS 1 I -MARKETPOINTE REALTY ADVISORS 3.2011
The same three strongest population gain states continue to excel in population gain;
however,California has been growing at a slower pace in each of the last three
decades.In this past decade,Texas was the clear winner in the population gain race
adding almost one million persons more than California.That said,California's annual
average population gain in the past decade was 338,000 persons.
POPULATION CHANGE
CALIFORNIA,FLORIDA AND TEXAS
1980-2010
DECADE 1980-1990 1990-2000 2000-2010 1980-2010
CALIFORNIA 6,092,119 4,111,627 3,382,308 13,586,054
FLORIDA 3,191,602 3,044,452 2,818,932 9,054,986
TEXAS 2,757,319 3,865,310 4,293,741 10,916,370
TOTAL 12,041,040 11,021,389 10,494,981 33,557,410
%OF TOTAL 54.30%33.70%38.40%41.0%
L I rSOURCE:U.S.CENSUS I
The Financial Market
In lieu of posting a table displaying the lackluster decade in the Dow Jones Industrial
Average,a better table to display the last decade in the domestic economy is the table
below displaying the yield of the 10 Year U.S.Treasury.The reason is two-fold:
First,the table shows the decade-long trend of decreasing yield /interest rate.This
trend of cheap credit (both for the federal government and the consumer)is what drove
the previous decade.
Otay Water District 11 4/29/2011
Mal'll -nte•.••.••••.•.,•••.•;1
'
Yield -10 Year U.S.Treasur
03
4.e
2.5
11 2
Second,as the primary driver of the 30 year mortgage rate,the fact that the 10-year
yield was sub-SOlo for the majority of the last decade,means that mortgage rates
hovered around historical lows for the last decade.This easy credit drove the housing
boom (and fall)of the 2000's.
30 Year Fixed Mortgage Rate (Conventional)
9.0 .,.-----------------------------
8.528.5 +--.----------------------------
+rnTTTTlrrrrTTTTT1rTTTTrrrTl,.,.,..,.,rTTTTTTTn'TTTTrrTTTTTTTl-nT1'T"n1""T"T"JIiii 'j Iiiiiiiii i I IIIi Iij i IiIiiJIi i " " " "II ii"iiii Iiill'i i Iii II 11
4.5
4.0
.....'"en .....'"en .....'"~.....'"en .....'"a a a a a '"a '"a '"a a a666,c;,c;.....N '"N M (Y)M ~3aa a a a a a a 8 a a aa a a a a a a a a a a a'"'"'"'"'"'"'"'"'"'"'"'"'"'"
5.0 +-----------------------------'-+-f--~_IVt________::
6.0 +-----------'~-t_'k____f_t_______::_--f------___lhd'--"+_-----
7.0 +------'''V--\---fb''t-----------------------
5.5 +--------~I+_-V_-----------_f_--~--
8.0 +-~r----------------------------
6.5 +-------\:-----------1--\---+-\--------
The lingering handicap from the financial crisis for the U.S.is the lagging employment
rate.After flirting with a rate of 10%for the better part of a year,it has started to recede
but maintains a figure of approximately 9%- a level of unemployment that is not
conducive to economic health or acceptable to an economy that must grow in order to
reduce its governmental deficits.
Otay Water District 12 4/29/2011
Federal Unem 10 ment Rate
4
I--......----,--~-__r--..,...__-__,_--..,...__-__r--r__-_r'
01101 01102 01103 01104 01/05 01/06 01107 01108 01109 01/10 01/11
Month
The Job Market
It is true that America has lost 8,000,000 jobs since the beginning of the recession;
however,two industries suffered the brunt:manufacturing and construction.
Manufacturing
In the past decade,the United States has lost 1/3rd of its total manufacturing jobs,total
massive and probably irreversible 5,739,000 jobs.From 1980 through 2000,
manufacturing jobs were relatively stable,but this past decade has been disastrous.
Traditionally,the manufacturing sector has been among the highest paying fields and
the backbone of our nation.
WAGE AND SAlARY EMPLOYMENT
UNITED STATES
1990-2010
YEAR 2000 2010 1990-2000 2000-2010
TOTAL 110,995,000 107,337,000 19,293,000 (3,658,000)
CONSTRUCTION 6,787,000 5,526,000 1,524,000 (1,261,000)
MANUFACTURING 17,263,000 11,524,000 (432,000){S,739,OOOI
I
US %GAIN/LOSS
TOTAL 21.0%-3.3%
CONSTRUCTION 29.0%-18.6%
MANUFACTURING -2.4%-33.2%
!-SOURCE:BUREAU OF LABOR STATISTICS
MARKETPOINTE REALlY ADVISORS 3.2011
Admittedly,much of that manufacturing went abroad,but much of the loss was the
result of major gains in productivity.The unusually slow economic recovery is,in large
part,due to the non-recovery of the manufacturing sector.
Otay Water District 13 4/29/2011
-nle,.,•.••••.•.••".•·1'
The Housing Market
Along with manufacturing,recovery of the housing market is a keystone to the strength
of the domestic recovery.As can be seen in the previous table,the construction industry
in the past decade lost more than a million and a quarter jobs.
Residential construction units permitted fell to an all-time low,declining 73%from top to
bottom.
The importance of the homebuilding industry relates not only to its primary task of
providing housing,but it is also a driving force in the economy.The residential
construction industry has twice the multiplier effect of any other industry in the United
States.Because of that,housing typically drives the Nation's economic recovery.
RESIDENTIAL CONSTRUCTION
UNITED STATES
2000-2010
SINGLE-MULTI-
YEAR TOTAL FAMILY FAMILY
I I I
2000 1,592,300 1,198,100 394,200
2001 1,636,700 1,235,600 401,100
2002 1,747,700 1,332,600 415,100
2003 1,889,200 1,460,900 428,300
2004 2,070,100 1,613,400 456,700
2005 2,155,530 1,682,000 473,530
2006 1,838,900 1,378,200 460,700
2007 1,398,400 979,900 418,500
2008 905400 575,600 329,800
2009 583,000 441,100 141,900
2010 598,000 446,600 151,400
I
DECLINE FROM
TOP TO BOTTOM 73.O"h 73.8%70.0%
I 1SOURCE:CENSUS.GOV
MARKETPOINTE REALTY ADVISORS 3.2011
The recovery in general has been characterized by a lackluster flatness of home prices
and a slow absorption of distressed transactions.The foreclosure and distressed sales
have been more abundant than at any time in the past 50 years.
In tandem with the residential construction industry,the resale housing industry has
seen its totals nationally fade from a booming 7.0 million units sold in 2005 to 4.0 million
in 2010.
Otay Water District 14 4/29/2011
The residential meltdown has been paralleled by the commercial property construction
industry where construction is also down 70+%nationwide.Most affected have been
the hotel,retail and office industries.
Median and Average Sales Pr'ces of New Homes Sold in the U.S.
1963-2010 Monthly Data
$350,000
$300,000
~$250,000
;:)
~
.5 $200,000
GI'".~$150,000Q.
litGI~$100,000
$50,000
$0
j,fUl
~rr'"~~,,.f'1r",~~j ~
~rf/tfJ IJI"
.Jt iJ-I...
t:~.....t--
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-...-,.~-Medhln
./"r""'"
~V I----
.-'~-Averllle
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".-~
Year Soum!:u.s.Census Bureau New Sola
While the resale housing market slowly rights itself,the new home construction
industry is moribund.New housing starts are a fraction of what they were just
four years ago and this segment of the economy does not appea.to have any
near-term strength.Until there is a more sustained stability to absorption and
price increases,large builders are very hesitant to start putting shovels in the
ground.
Otay Water District 15 4/29/2011
Ma -nbi.·,•.••••.•.•'.1',.·'.
Section 4:California Economic Conditions
With more than 37,000,000 citizens and an economy that is larger than Russia's or
Brazil's,the State of California continues to be the economic hub for the United States.
With only V2 percent of the world's population,the economic output of California is
equivalent to 3.0%of the world's GOP.The population of California has doubled since
1970.
California Population
40,000,000 ,.-----------------~~~~
35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
1970 1980 1990 2000 2010
The population growth in California (chart below left)has been largely focused in the
southern half of the state and the Central Valley.
PercentUnemployed.
7.8%1010.7%
IO.3'A>10 12.M!>
12.4'.410 15.5%
15.6%10 19.5%
19.~to 27.1%
Statewide:12.3%
Otay Water District 16 4/29/2011
Ma •tli
The Economy of California
Unemployment in California has been significant and is still about 2.5%higher than the
federal rate.There has been minimal shrinkage of this figure since the financial crisis
began.Imperial County lays claim to having the highest unemployment rate in the
country.
The chart above displays unemployment rates by county and shows many similarities to
the population growth chart (unemployment is high in the Central Valley and southeast
part of the state).
Unemploymentrate
The percentofthel..bor force thm i.unemployed.notHhooallvadju$led.
12.3%
F.~2011
1
0%'-,-1~-,-~~~.
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002~2003 2004 2005 2006 '2001 2008 '2009 F,b2011
Data source US BureauoflaborSliMti.;:s .lastupdated~l.lr2S 2011
Similar to the country as a whole,much of California's employment woes are tied to the
construction industry.As the chart below shows,after a decade long climb,2009 and
2010 produced construction at early 1990s levels.Particularly painful is the drop in
residential construction,which fueled the economic strengths of the early part of the
2000's.
New Construction in California,b Valuation
$70,000
$60,000
•Res
•Non Res
$50,000 +----------------f11JH
$40,000 f---------------I
$30,000
$20,000
$10,000
$-
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
p{
Otay Water District 17 4/29/2011
California's losses mirror those of the Nation in most categories of employment,but are
far more severe in the loss of construction jobs.
We do not want to overlook,however,the loss of 640,700 manufacturing jobs in
California in the past decade.Those losses represent 11 %of the Nation's loss of
manufacturing jobs.
WAGE AND SALARY EMPLOYMENT
CALIFORNIA
1~2010
YEAR 2000 2010 1990-2000 20<10-2010
I
TOTAL 14,896,000 14,278,000 2,032,600 (618,000)
CONSTRUCTION 733,400 559,800 88,500 (173,600)
MANUFACTURING 1,882,700 1,242,000 (81,700)(640,700)
CA %GAIN/LOSS
TOTAL 15.8%-4.1%
CONSTRUCTION 13.7%-23.7%
MANUFACTURING -4.2%-34.0%
SOURCE:BUREAU OF LABOR STATISTICS
MARKETPOINTE REALTY ADVISORS 3.2011
State Government
Much has been made of the woes of the state government fiscal situation.The inability
to pass a timely balanced budget has become the norm instead of the exception.
Unlike many other fiscally challenged municipalities,the State of California's budget
woes cannot solely be tied to expenditures.The revenue side of the budget faces
significant volatility and the impact of decreasing sales tax revenues and uncertain
federal subsidies is severe.
Truth be told,expenditures by the State are down by nearly 17%from their 2007 peak.
2010 expenditures are at the lowest level since 2004.Approximately two thirds of all
expenditures go to social programs and K-12 education.
Also contrary to popular belief,California has the second lowest number of state
and local government employees per capita in the country.More than one third of
all employees work in the higher education system and another quarter work in
hospitals or corrections.
Otay Water District 18 4/29/2011
MarketPointe,.,•.•••••.•'.".1;"
110,000 ,----------------------------------
State Budget Expenditures
100,000 -l------------------------
90,000 -l-----------------------
80,000 -l---------------------
70,000 -l---------------
60,000 .,--------------
50,000 -l----------==
40,000
30,000
20,000
Otay Water District 19 4/29/2011
Ma -nteIli·,·······8I'I'·I;"
Section 5:San Diego Economic Conditions
In this Section we discuss the historic trends in County population,employment and
housing.
Population Change
San Diego County for the twenty years has remained a stable 8.3-8.4%share of the
state's population.
9.0%
8.5%
8.0%
7.5%
7.0%
6.5%
6.0%
5.5%
5.0%
8.4%8.3%8.3%
~
/7.9%
/'
~.8%
i i i
1970 1980 1990 2000 2010
The population of San Diego County has now passed 3,000,000 people.Thus,one in
twelve residents of California now lives in San Diego County.
San Diego County Population (Source:Dept of Finance)
3,500,000
3,095,313
..
~.:,.
:.::.l.I I
:'I Ir--I I I III I I II I I I I500,000
1,000,000
3,000,000
1,500,000 -!-&.rWc.J..,O...........-
2,000,000 +--------L,CllU~J-
2,500,000 +--------
1970 1980 1990 2000 2010
Otay Water District 20 4/29/2011
Ma -nte
.'••.••••.••11.'••1;"
In analyzing the growth of San Diego County,we looked at the three traditional
components of population change;natural increase (births over deaths);net foreign
migration and net domestic migration.
The most stable component is natural increase which is typically 25,000-26,000 persons
annually.The other category is divided into foreign and domestic in-migration.The
domestic in-migration is inevitably subject to cyclical swings in the local economy.Thus,
in 2006-2010 there was an out-migration of domestic residents.
COMPONENTS OF POPULATION CHANGE
SAN DIEGO COUNTY
2~2010
AVG.NATURAL
VRS.CHANGE INCREASE IN-MIGRATION
200D-2005 32,122 25,051 7,071
2006-2010 32,373 26,809 5,564
2000-2010 32,247 25,850 13,361
I
SOURCE:CALIFORNIA DEPARTMENT OF FINANCE,
DEMOGRAPHIC DIVISION
Employment Trends
San Diego has long been blessed by a diversified employment sector and has enjoyed
lower unemployment than California for the past two decades.Particularly noteworthy,
since the financial crisis of 2008-2009,San Diego has not had near as severe a climb in
unemployment as has had the State.
Further,it should be noted that the unemployment rate quoted in the media is a civilian
unemployment rate.It ignores the 120,000 uniformed military in the County and also
ignores the 30,000 Mexicans who cross the border each day and who are employed.
We should also note that the unemployment survey is based on calls to 370 households
in the County that have hard-wired phones,thus ignoring those with only cell phones.
Although we are unable to be precise in this statistic,we believe that the unemployment
rate in the County (including the military and cross-border workers)is at least 1.0%
below that which is reported.Thus,the local employment rate is most probably in the
8.0-8.5%range,not that far removed from a very acceptable 6.0%norm.
Otay Water District 21 4/29/2011
-ate11·········.'1'·1;"
Unemoloyment Rate
15%
-San Diego -Califomia -U-S.
12%
9%
6%
Ci\i'i1~~._....Soun:e:S\al<tofCaI;ronlia.ErnpIoynNntDevel~~l
3%
~~co ~en 9 en i ~S?C)S?q ~q ";"~,...">-co ~C>t..,.'"...'"'"'"'"....::;;«:z ....::;;«:z ....::;;«:z ....
Total Nonfarm Job Growth:12-Month %Change
4%
-San Diego -California -U.S.
-6%C~~~~""",Source:u.s.Deo3I1mentofLabor.BureauoflaborStatistics LaborDept
-a%
l')l')~~on on CD ~r-.......co co 0)0)0 0 ~9 9 9 9 9 9 9 ~9 ~9 ~-1;(P)I en&1 Dl .a Cl &1 Dl &1 Dl .a Cl l:II Cl .aG)~G)~G)~<II ~Ql ~<II ~<II ~<II ~<IIU.U.U.U.U.U.U.u.«u.
Indicators of Economic Health
The nominal Gross Domestic Product of San Diego County is approximately $171.4
billion and ranks 16th in the United States.This figure is up from 2006,when the figure
was $159.9 billion.In the past four years,there has only been one year when the GDP
declined and that was 2009.
INFLATION ADJUSTEDGDP ($2005)
SAN DIEGO COUNTY
YEAR GDP (real)
2006 $154,930,000,000
2007 $157,499,000,000
2008 $159,733,000,000
2009 $155,850,000,000
Source:San Diego County
MARKETPOINTE REAL1Y ADVISORS 4.11
Otay Water District 22 4/29/2011
MarketPointe
Retail sales tax collections are a key indicator of the health of the economy.Starting
in 2008,collections declined and continued downward through 2009.In 2010,
collections started to climb upward and are moving in a positive direction so far in 2011,
As a side note,San Diego's collections are gradually increasing as a percent of the total
California collections.
Sales Tax -Pointof Sale
San DiegoCounty &State of California
2007 2008 2009 2010
San Diego County $479,321,893 $459,722,550 $400,443,927 $422,136,500
California Total $5,678,049,172 $5,404,318,187 $4,617,418,638 $4,830,249,373
SDas%of CA 8.44%8.51%8.67%8.74%
Source:HDL
MARKETPOINTE REALlY ADVISORS 4.11
The San Diego Housing Market
The resale housing market in San Diego is currently considered one of the strongest
in the nation and has recovered significantly since the end of 2008.While sales volume
is not back to pre crisis levels,things are moving along in a healthy manner.
7,000 ..------------------------------,-$600,000
•Weighted AveragePrice
•Sales Count
$0
$100,000
1,000
2,000
6,000 i--------------:--lr---=.~~:__:lF_lr;---------r$500,000
5,000 $400,000
.~It
4,000 $300,000 II.!!l'..~
3,000 $200.000
m m moo a ~~rl N N N m m m ~~~~~~~~~~~~00 00 00 m m moo 0 rl~~~9 9 9 999 9 9 9 999 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 7 7 ~7c>~c >~c >~c >~c >~c >~c >~c >~c >~c >~c >~c >~c~i ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Otay Water District 23 4/29/2011
The foreclosure crisis,which hit South San Diego particularly hard,has subsided
significantly from its peak in 2008-2009.The number of completed foreclosures has
been in a downward trend since mid 2009.
Trust••D.eds
2,500
2,000
1,500
1,000 l500
1994 1999 2002 2006 2010 2014
A particular caveat that bodes extremely well for the near term recovery,but creates a
strong possibility of future pricing run-ups,is the constrained supply of housing in San
Diego.
New Home Sales
MarketPointe's Residential Trends surveys all new residential construction in San
Diego County every quarter.The following table shows the massive decline in
construction in the past four years.The attached product includes new as well as
conversion projects.
NEW HOME SALES (IN THOUSANDS),SAN DIEGO CO.)
2006-2010
(SOURCE:MARKETPOINTE REALTV ADVISORS RESIDENTIAL TRENDS)
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
a
2006 2007 2008 2009 2010
Otay Water District 24 4/29/2011
Mark inti!
iii•.'•••.•••'"••;,.
New home prices fell as well,plummeting from 2006-2010.The following able shows
the averages for both single-family and condominiums.Recognize that the prices shown
here have not declined anywhere nearly as rapidly as in the resale sector,but the
reason is that very few new units were sold.Countywide,most of the homes being built
and sold are higher priced.Relatively few entry level homes or condominiums have
been built since the recession began.
NEWHOME PRICING DATA
SAN DIEGO COUNTY
2006-2010
Submarket Data 2006 2007 2008 2009 2010
South County Weighted Ava Price $511,105 $446,352 $437,691 $441,124 $452,356
WeiQhted AVQ $/SQft $295 $277 $224 $187 $188
Rest of County (S.County excluded)Weiahted Ava Price $528,726 $571,759 $576,321 $551,100 $616,677
WeiQhted AVQ $/Sqtt $343 $320 $274 $272 $263
Apartment construction remained at a modest pace,with relatively few units built in
the past five years.More information on that topic appears in Section 6.
Otay Water District 25 4/29/2011
nW'i"·······~*·ij.i,'i
Section 6:South Bay,San Diego County
The South Bay region of San Diego County has seen booming growth over the previous
two decades,led by several large master-planned communities.Inexpensive new
housing,border proximity and quality schools led to rapid growth of the area east of
Interstate 805.And,as usual,there continues to be a heavy cross-border influence.
The population,demographic profile and historic housing production will be discussed in
this section.
Population Growth
The south county has strongly outpaced the growth path of the County and California,
with most of that south county growth in the City of Chula Vista:
POPULATION CHANGE
CHULA VISTA,SAN DIEGO COUNTY AND CALIFORNIA
2001-2010
(LEFT COLUMN IN MILLIONS)
1.35
1.30
1.25 -ChulaVista
-San Diego Cnty.
-California
1.20
1.15
1.10
1.05
1.00
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
OPULATONCHANCE
CHULA VISTA,SAN DIEGO OOUNTY AND CAUFORNA
2000-2010
CHANGE 2000·201 0
AREA 2000 2010 NO.%
1
CHULAVISTA 181,613 237,595 55,982 30.8°;'
SD COUNTY 2,892,542 3,239,223 346,681 12.0°;'
CALIFORNIA 34,766,730 38,826,898 4,060,168 11.7%
I 1 --SOURCE:U.S.CENSUS I
MARKETPOINTE REALTY ADVISORS 3.2011 I
Otay Water District 26 4/29/2011
Ma -nte,·,•.•••••.•'1'.1·0
In the past decade the population of the City of Chula Vista grew at more than twice the
rate as the County as a whole and three times faster than the state of California.
Profile of the Otay Water District Population and Demographics
Median age in the District is 33.5 years old.One-third of the population has at least a
four-year college degree and the median household income is $83,115.Compared with
the county,the Otay population is slightly younger,has denser households and has
significantly higher median household incomes.
DemographicOverview
County Otay District
1990 -2000 Growth 12.6%30.0%
2000 -2010 Growth 10.5%44.4%
Persons /Household 2.8 3.2
%White 63.3% 54.6%
%Hispanic 31.3% 37.3%
Median Age 34.5 33.5
%>4 Yr Degree 34.0%33.9%
Median Household Income $64,890 $83,115
Source:Claritas
MARKETPOINTE REALTY ADVISORS 3.11
"For Sale"New Housing Production in South County
In the following table we document the new residential construction activity in South
County.In the 2000-2004 period,the south County accounted for almost one-third of
County production of new "for sale"housing.In the years since then,South County has
accounted for 20-25%of production,most of which was in the Otay Ranch.
In 2010,a total of 2,221 new homes sold,352 of which were in the South County.Over
the past decade,one in every four new homes sold were in the South County.
Otay Water District 27 4/29/2011
NEW HOME SALES AS %OFTOTAL SAN DIEGO COUNTY SALES
NEW CONSTRUCTION
SOUTH COUNTY &SAN DIEGO COUNTY
2001-2010
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Total
SOUTH
COUN1Y SFA Weighted Avg Price $199,476 $256,142 $316,499 $390,552 $429,109 $422,588 $347,460 $303,880 $325,192 $318,001
Weighted Avg $/Sqft $147.75 $197.69 $228.01 $283.05 $306,61 $301.69 $294,17 $235.53 $205.53 $205.70
CurSold 499 254 393 1,205 759 697 372 123 186 102 4,590
SFD Weighted AvgPrice $315,690 $393,433 $501.270 $624,504 $749,164 $740,114 $704,083 $639,298 $521,825 $513,243
WeightedAvg $/Sqft $132.55 $157.22 $193 66 $248.85 $283.28 $280.20 $256.61 $215.10 $180.43 $183.10
CurSold 2,295 2,574 2,555 2,409 932 536 345 284 287 250 12,467
Total WeightedAvgPrice $294,979 $381,128 $476,655 $545,814 $605.020 $586,050 $518,378 $494,090 $445,401 $452.356
WeightedAvg$ISqft $134.22 $159.18 $196.27 $256.31 $290.34 $288.61 $268.58 $220.18 $186.90 $187.62
CurSold 2,794 2,828 2.948 3,614 1,691 1,233 717 407 473 352 17,057
COUNTY
WIDE SFA Weighted Avg Price $300,945 $416,940 $400,500 $485,269 $509,683 $489,513 $479,395 $463,325 $470,608 $528,134
Weighted Avg$/Sqll $228.66 $307.65 $295.82 $394.20 $397.88 $377.32 $36413 $352.61 $346.86 $369.30
CurSold 2,220 2,354 3,351 6.116 3,714 2,161 1,691 730 1,072 699 24,108
SFD Weighted Avg Price $424,669 $510,261 $579,419 $709,840 $844,334 $856,091 $815,364 $715,638 $648,817 $628.341
Weighted Avg $ISqft $156.79 $180.62 $206.92 $253.11 $278.46 $284.77 $269.50 $233.68 $216.53 $220.83
CurSold 6,934 8,979 7,571 5,884 4,467 2.876 2,379 1,528 1,317 1,522 43,457
Total WeightedAvg Price $394,647 $490.815 $524.514 $594,352 $684,399 $686,538 $667,248 $617,172 $566,514 $595,682
WeightedAvg $ISqfI $166.47 $194.86 $222.60 $297.87 $311.77 $309.83 $293.68 $259.31 $253.00 $249.86
CurSold 9,154 11 ,333 10,922 12.000 8,181 5,037 4.070 2,258 2.389 2,221 67,565
SO.CNTY
%OFSD SFA 22.5%10.8%11.7%19.7%20.4%32.3%22.0%16.8%17.4%14.6%19.0%
SFD 33.1%28.7%33.7%40.9%20.9%18.6%14,5%18.6%21.8%16.4%28.7"Ai
Total 30.5%25.0%27.0%30.1%20.7% 24.5%17,6%18.0%19.8%15.8%25.2%
'EXCLUSIVE OF CONDOMINIUM CONVERSIONS AND CONDO HOTEL PURCHASES
..SOUTH COUNTY INClUDES NATIONALOTY,IMPERIAL8EACH,SAN YSIDRO,CHULAVISTA,NESTOR AND OTAY MESA
MARKETPOINTE REALTY ADVISORS 4.11
Apartment Production
Apartment production in south county has been relatively meager in the past few years,
with only 760 units produced since 2003.The county as a whole has produced almost
17,000 in that ten-year timeframe.
Otay Water District 28 4/29/2011
Ma -nle
••,••••••••1••"',1."
APARTMENTS BY YEAR BUilT
(MARKET RATE PROJECTS LARGER THAN 25 UNITS)
EAST CHULA VISTA/OTAY MESA AND SAN DIEGO COUNTY
2000-2010
Zip:91913 Zip:92154 TOTAL ECV/OTAY MESA SDCOUNTY
Yr Built Units Complexes Units Complexes UNITS COMPLEXES UNITS COMPLEXES
2001 364 1 364 1 3,064 9
2002 422 1 562 2 984 3 3,822 13
2003 --1,318 3
2004 --2,986 7
2005 --353 2
2006 --1,488 7
2007 --955 5
2008 98 1 282 3 380 4 1,582 14
2009 --1,023 5
2010 --229 2
TOTAL 2001-2010 884 3 844 5 1,728 8 16,820 67
TOTAL 884 3 844 5 1,728 8 16,820 67
MARKETPOINTE REALTY ADVISORS 4.11
The projects built in south County since 2008 are shown here:
RECENTLVBUILT MARKET-RAlE APARTMENTCOMPLEXES
SOlJntCOUNTY
AS OF MARCH 2011
Weighted Average Ranges LeaseStart Vac.-ecy CommJnity
DlMllopmentiOwner Rent Sqft $/sqft Rent Sqft $/Sqft Map #Units L_ed Vacant Rate Location
MARQUIS VILLAS AT OTAV RANCH $2,457 1,964 $125 $2,400 1,917 $1.19 3-Jul-08 98 97 1 1.0%CHULA VISTA
OAKWOOD DEVELOPM:NT $2,600 2,182 $1.30 704
GREENFIELD VILLAGE $1,735 1,028 $1.69 $1,345 723 $1.61 15-Dec-08 288 283 5 1.7%OTAY MESA
GARDEN COMMUNITIES $2,150 1,338 $1.86 765
GREENFIELD VILLAGE TOWNHOMES $1,739 1,162 $1.50 $1,650 972 $1.39 1-Jul-08 72 70 2 2.8%OTAY MESA
GARDEN COMMUNITIES $1,785 1,280 $1.70 766
RIVEREDGETERRACE $1,940 1,224 $1.58 $1,675 996 $1.52 23-Dec-08 50 50 0 0.0%OTAY MESA
PARDEE OONSTRUCTION COMPANY $2,200 1,451 $1.66 766
4Total Projects $1,941 1,085 $1.79 $1,345 723 $1.19 508 500 8 1.6%
$2,600 2,182 $1.86
MARKETPOINTE REALTY ADVISORS 3.2011
Otay Water District 29 4/29/2011
Section 7:Projections for the Otay Water District Service Area
In this section of the report,we address the future growth of the Otay Water District
service area and the events that will guide its future.In the following table,we have
itemized the major events,estimating the time span in which the event would take
place.Some items,like the development of the balance of the Otay Ranch will span
multiple time periods.
PROPOSEDJPLANNED PROJECTS AFFECTING
OTAY WATER DISTRICT
SOUTH BAY SAN DIEGO
2011-2040
TIME SPAN
2011-2017-203G-EVENT (2)CATEGORY201620302040
X COMPLETION OF SR-ll TRANSPORTATION
COMPLEnON OF MESA DE OTAY II PORT OF ENTRY (20
X NORTHBOUND LANES)TRANSPORTATION
FULL·SERVICE CROSS·BORDER TERMINAL TO TIJUANA INTL
X AIRPORT TRANSPORTATION
TRUCKS TRAFFIC IN NORTHBOUND DIRECTION FROM MEXICO
IS PROJECTED TO INCREASE FROM 749,464 TODAY TO
X X X 4,442,000 BY 2040 TRANSPORTATION
MAJOR RESIDENTIAL DEVELOPMENT ON THE EASTERN SIDE
X X OF TIJUANA RESIDENCES
MAJOR COMMERCIAL DEVELOPMENT ON THE EASTERN SIDE
X X OF TIJUANA EMPLOYMENT
NEW TOWN OF 500,000 PEOPLE TO BE DEVELOPED IN
X X TECATE RESIDENCES
NEW DESALINATION PLAN IN ROSARITA TO SERVICE OTAY
X WATER DISTRICT &BAJA CALIFORNIA UTILITIES
X DEVELOPMENT OF UNIVERSITY ON OTAY RANCH EDUCATION
BUILD-OUT OF HOUSING ON OlAY RANCH (21,000
X X X ADDITIONAL RESIDENCES)RESIDENCES
X X X BUILD·OUTOF HOUSING ON OTAY MESA (10,000+UNITS)RESIDENCES
BUILD OUTOF EASTERN URBAN CENTER (3,000 UNITS &
X X COMMERCIAL)RESIDENCES
X SOUTH BAY BUS RAPID TRANSIT ROUTE TRANSPORTATION
X COMPLETION OF 1-905 TRANSPORTATION
X WIDENING OF 1-805 FROM CHULA VISTA NORTH TRANSPORTAnON
DEVELOPMENTOF MAJOR EMPLOYMENT CENTER ON BOTH
SIDES OF SR11 (AREA HAS 4,000 ACRES,40%OF COUNTY'S
X X DEVELOPABLE EMPLOYMENT LAND)EMPLOYMENT
X 1-805 REACHES GRIDLOCK IN PEAK HOURS TRANSPORTAnON
x COMPLETION OF 3 MORE INTERCHANGES ON SBX TRANSPORTAnON
x BROWN FIELD COMMERCIAL AIR TRAFFIC EXPANSION TRANSPORTATION
X X EMPLOYMENT GROWTH IN SBXCORRIDOR &OTAY MESA EMPLOYMENT
LAND MAPPED AND READY TO BE DEVELOPED WHEN THE
X ECONOMY IMPROVES RESIDENCES
(1)CORRELATES WITH OTAYWATER DISTRICT SIXYEAR PROJECTIONS
(2)MEXICAN RELATED EVENTS HIGHLIGHTED IN LIGHTPURPLE
MARKETPOINTE REALTYADVISORS3.2011
Otay Water District 30 4/29/2011
lint.!.·,•.••••.•,•.'I··'i"
The Cross-Border Influence
Several of the events that will take place will involve the Mexican economy.Those
events are highlighted in light purple.Certainly none of these events is guaranteed to
occur,but most are well into the planning and financing process and several are already
underway.
It is difficult to place an economic impact figure on these events,but it can be stated that
all would have a very positive effect on the future of south San Diego County and,of
course,the Otay Water District demand for services.
In terms of their relationship to the service area of the Otay Water District,perhaps the
most important elements are the residential demand and the commercial space demand
created by the growth of the cross-border economy.
Residential Demand
Demand for residential housing in the South County by persons previously living in
Tijuana has been bolstered over the past decade by a combination of factors,two of
which stand out:
First,the expansion of the maquiladora plants has meant a major increase in non-
Mexican management positions.The non-Mexican management has typically opted to
live on the U.S.side of the border and commute.
Second,the drug-related crime rates have caused a substantial number of Tijuana
businessmen to have their families in the U.S.The most affluent of these tend to buy in
the north county coastal areas,but the majority opt to live in south county.The
attraction of the schools (public and private)on the U.S.side of the border has proven
to be a major component in the decision process.
We are unaware of any source that can document the number of Tijuana residents who
have opted to have a home on this side of the border,but we are convinced that the
number is substantial.Our conversations with members of the realty and construction
community give rise to our position.
In the eastern reaches of Tijuana,the Valle Las Palmas master-planned community by
URBI will eventually have more than 10,000 units at an average density of ten units per
acre.The community will also contain 500 acres of industrial development which is
anticipated to produce 13,000 jobs.The project,being built in cooperation with the
government of Baja California,will be a "sustainable community"with a strong emphasis
on environmental sensitivity.Once again,we cannot document how that community will
enhance business opportunities in south county,but know that the retail community will
benefit has it does at present from cross-border shopping.
Otay Water District 31 4/29/2011
Ma -nte•.,•.•••••IA"···I.
Commercial Space Demand
Research by local development agencies indicates that as many as 50%of the
maquiladora firms operating in the greater TijuanalTecate area also have a presence in
San Diego.That presence may be office or warehouse space,but in either case,it
contributes to the demand for space.We are unaware of any statistics that show where
the maquiladora companies are in San Diego County,but are certainly aware of a
number of Mexican firms that do business with the import/export community near the
border and occupy industrial space in south County.
Based on the changing NAFTA rules on product content,it is likely that there will be
continued expansion of the maquiladora industry in Tijuana.
By way of example of the growing influence of the Mexican economy on San Diego,the
following table indicates the major increase in anticipated truck traffic crossing the
border.The newest regulations allowing Mexican trucks to drive freely in the United
States (they were previously allowed to drive only 25 miles in the United States)will
have a heightened effect on this trend.
Truck POE Freight Forecast
,,
Otay Mesa I Me..de Otay POE
volume.m~lion tons 8.4
value.$billion $30.7
loaded trucks.'0003 810 1
Tecate OE
volume.millIOn tons 0.9
value,$billion $32
loaded trucks.'0003 84.8
Calexico East I Mexicalill POE
volume mIllion tons 3.9
value.$billion $14.6
loaded trucks.'0009 378.4
2050 Average
AnnualForecastGrowth
35.5 34%
$280 1 5.3%
4,021.1 3.8%
3.7 3.4%
$29.3 5.3%
420.9 38%
169 3.4%
$142.8 5.4%
1,912.9 3.8%
Note~Estimates in volume and value include both imports and exports.Numberofloaded
trucks estimated from average payload faclors;includes both incoming and outgoitpg
loaded trucks.
Source~Team HDR analysis
In the table below,we show the recent car and truck crossing trends at the crossings at
San Ysidro,Otay Mesa and Tecate.Over the past decade,the total crossings average
almost 20,000,000 vehicles annually.
Otay Water District 32 4/29/2011
30,000,000 ,------------------------------1
Northbound Car and Bus Crossings
San Ysidro,Otay Mesa and Tecate Ports of Entry
25,000,000 +------------
20,000,000
5,000,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
The population of Tijuana grew by 29%during the 2000 -201 °period and is officially
1,559,683.During the same period,Baja California grew by nearly 27%to a total of
3,155,070 residents.It is generally accepted that the Mexican census significantly
underestimates actual population figures.Baja California grew at a pace of more than
three times that of San Diego County in the past decade.
CENSUS POPULATION
TIUANA AND BAJA CALIFORNIA
2000-2010
Year Tijuana Baja
2000 1,210,000 2,487,367
2010 1,559,683 3,155,070
CHANGE 20G0-2010 349,683 667,703
%CHANGE 28.9%26.80/6
Source:INEGI
Tijuana is home to the second largest base of maquiladora manufacturing employment
with approximately 140,000 jobs.This is second only to Juarez in this category.Mexicali
is the sixth largest maquiladora employment center with 45,145 jobs.
Otay Water District 33 4/29/2011
MarketPointe...
SIX YEAR TREND -OTAY WATER DISTRICT AREA
The development of residential housing will drive population gains and demand for retail
and other commercial space as well as government services.
South County Residential Housing Demand
We have prepared projections of residential construction for the south County and the
Otay Water District service area.For all intents and purposes,virtually all of the future
residential development will take place within the Otay Water District boundaries,with
the except of the development that will ultimately take place east of 1-5 in Chula Vista
and the very limited spot development elsewhere in the south County.
The Otay Water District prepares six-year projections of demand for its services.Those
demands are based on the number of new residences,commercial space and
governmental needs of its service area.Therefore,we have prepared the following table
which provides our estimate of the activity in the Otay Water District area as a percent
of the County activity.
We project residential construction over the next six years to average about 6,000 units
countywide.Of that total,18-20%or 1,100+units annually would be built in the Chula
Vista/Otay Mesa area,the vast majority of that housing to be built on the Otay Ranch,
with a growing percentage in the Millenia (Eastern Urban Center)community across
from the regional shopping mall.
The table below documents the remaining lands to be developed on the Otay Ranch
including Millenia (Eastern Urban Center).
ADOPTED PLAN AND UNITS REMAINING
OTAY RANCH AND EUC (MILLENIA)
AS OF YEAR END 2010
EUCAS%OF
UNITS UNITS UNITS
ADOPTED REMAININGIN BUILT %BUILT REMAINING IN
HOUSING TYPE PLAN OTAY RANCH OUT OUT %REMAINING EUC OTAYRANCH
SINGLE-FAMILY 11,082 2,281 8,801 79%21%-0%
MULTI·FAMILY 15,915 8,677 7,238 45%55%3,300 38%
TOTAL 26,997 10,958 16,039 59%41%3,300 30%
SOURCE:CITY OF CHULA VISTA
MARKETPOINTE REALTV ADVISORS 3.2011
In the latter part of the six-year period,we anticipate more multi-family construction in
the Otay Mesa area,in line with the new specific plan of the City of San Diego with its
heightened densities.
Otay Water District 34 4/29/2011
-nte
•.1•.••••.•.8111'.1;"
NEW RESIDENTIAL CONSTRUCTION PROJECTIONS
CHULA VlSTA/OTAY MESA AND SAN DIEGO COUNTY
2011-2017
YEAR 2011 20U 2013 2014 2015 2016 2017 6-YEAR
AVERAGE
CHULA VISTA/OTAY MESA
SINGLE FAM ILY 250 375 375 450 450 450 450 40D
CONDOMINIUM (1)200 200 300 500 625 750 70D 468
APARTMENTS 200 200 300 400 400 400 SOD 343
TOTAL 650 175 975 1,350 1,475 1,600 1,650 1,211
SAN DIEGO COUNTY
SINGLE FAM ILY 2,000 2,500 2,500 3,000 3,000 3,000 3,OOD 2,714
CONDOMINIUM (1)1,000 1,500 1,500 2,000 2,500 3,000 3,OOD 2,071
APARTMENTS 1,000 1,000 1,500 2,000 2,000 2,000 2,OOD 1,643
TOTAL 4,000 5,000 5,500 7,000 7,500 8,000 8,000 6,429
CVtOM AS %OF COUNTY
SIN GLE FAM ILY 13%15%15%15%15%15%15%14.7%
CONDOMINIUM (1)20% 25%25%25%25% 25%30%22.6%
APARTMENTS 20%20%20%20%20%20%25%20.9%
TOTAL 16%16%18%18% 18%20%21%18.8%
(1)TOWNHOMES,GARDEN,MID·RISE AND HIGH-RISE CONDOMINIUMS
MARKETPOINTE REALTYADVISORS 4.2011
The table above projects new construction,excluding condominium conversions.
In terms of density,we anticipate that the single-family units will have an average of 3.5
persons per unit;condominiums 3.0 and apartments 2.0.
Thus,the average population gain during the next six years is estimated to be more
than 3,000 persons as a result of new construction.We are unable to calculate any
changes in densities in the existing housing stock.
Otay Water District 35 4/29/2011
PROJECTED DENSITIES AND POPULATION
OTAY WATER DISTRICT AREA
2011-2017
HOUSING PERSONS PER TOTAL
HOUSING TYPE UNITS HOUSEHOLD POPULATION
SINGLE-FAM ILY 400 3.50 1,400
CONDOMINIUM (1)468 3.00 1,404
APARTMENTS 343 2.00 686
TOTAL 1,211 2.88 3,489
(1)MOSTLYTOWNHOMES;EXCLUDES CONDOMINIUM COIWERSIONS
MARKETPOINTE REALTY ADVISORS 3.2011
Non-Residential Construction
During the next six years,we anticipate relatively little non-residential construction in the
south County.The current vacancy rates in south County are 5.1 %for retail with more
than 800,000 square foot vacant;17.2%vacant for office (2,899,876 square foot vacant)
and 12.6%vacant (4,129,102 square feet vacant)for industrial space.Until those
vacancy rates recede to much lower levels,there will be minimal construction.
The current direct vacancy rates in south county are comparable with those in the rest
of the county.Note that the figures are direct vacancy rates and do not include
properties that may have sub-let potential.The sub-let space adds yet another
dimension to the vacancy situation.
DIREcnYVACANCY RATES
COMMERCIAL REAL ESTATE
SOUTH COUNTY AND SAN DIEGO COUNTY
4TH QUARTER 2010
SOUTH COUNTY SDCOUNTY
PROPERTY TYPE SQ.FT.VACANT VACANCY RATE SQ.FT.VACANT VACANCY RATE
I I
~W 827,734 5.1%3,338,101 5.5%
OFFICE 2,899,876 17.2%12,227,894 16.9%
INDUSTRIAL 4,129,102 12.6%33,569,356 10.1%
I I,
(1)EXCLUDES OWNER·OCCUPIED SPACE i
f ISOURCE:CASSIDY TURLEY
MARKETPOINTE REALTY ADVISORS 3.2011 I
In the following table,we show the non-residential permit valuations for the County of
San Diego from 2001 through 2010.After a vigorous development period from 2001
through 2006,construction declined dramatically falling to near zero in 2009 and 2010,
as shown here:
Otay Water District 36 4/29/2011
NON-RESIDENTIAL PERMIT VALUATIONS
(IN $MILLIONS)
SAN DIEGO COUNTY
2001-2010
$MILLIONS
YEAR OFFICE RETAIL INDUSTRIAL HOTEL TOTAL
2001 $170 $139 $94 $72 $475
2002 $123 $138 $128 $97 $486
2003 $110 $184 $131 $22 $447
2004 $237 $132 $117 $40 $526
2005 $267 $131 $170 $69 $637
2006 $193 $152 $153 $198 $696
2007 $317 $108 $118 $43 $586
2008 $151 $112 $57 $41 $361
2009 $23 $21 $26 $4 $74
2010 $22 $32 $8 $15 $77
AVERAGE
2001-2005 $181 $145 $128 $60 $514
2006-2010 $141 $85 $72 $60 $359
SOURCE:CONSTRUCTION INDUSTRY RESEARCH BOARD
MARKETPOINTE REALTV ADVISORS 4.2011
OFFICE,RETAil,INDUSTRIAL PERMIT VALUATIONS
(IN $MILLIONS)
SAN DIEGO COUNTY
2000-2010
$350
$300
$250
$200
$150
$100
$50
$-
2000 2001 2002 2003 2004 20052006 2007 2008 2009 2010
-OFFICE -'-RETAIL ~INDUSTRIAL
Otay Water District 37 4/29/2011
Ma -nte
.ji•.••••.•I••i'.•j.j
It is our contention that the non-residential permit activity will recover very slowly
throughout the County over the next six years.In the table below,we show permit
valuation projections through 2017 with averages during the 2001-2017 timeframe.
NON-RESIDENTIAL PERMIT VALUATIONS
(IN $MILLIONS)
SAN DIEGO COUNTY
2001-2017p
$MILLIONS
YEAR OFFICE RETAIL INDUSTRIAL HOTEL TOTAL
2001 $170 $139 $94 $72 $475
2002 $123 $138 $128 $97 $486
2003 $110 $184 $131 $22 $447
2004 $237 $132 $117 $40 $526
2005 $267 $131 $170 $69 $637
2006 $193 $152 $153 $198 $696
2007 $317 $108 $118 $43 $586
2008 $151 $112 $57 $41 $361
2009 $23 $21 $26 $4 $74
2010 $22 $32 $8 $15 $77
2011 $25 $30 $2S $10 $90
2012 $30 $30 $30 $10 $100
2013 $35 $30 $35 $20 $120
2014 $45 $40 $45 $20 $150
2015 $55 $50 $55 $30 $190
2016 $65 $60 $65 $30 $220
2017 $75 $70 $75 $30 $250
AVERAGE
2001-2005 $181 $145 $128 $60 $514
2006·2010 $141 $85 $72 $60 $359
2011-2014 $34 $33 $34 $15 $115
2015-2017 $65 $60 $65 $30 $220
SOURCE:CONSTRUCTION INDUSTRY RESEARCH BOARD
MARKETPO INTE REALTY ADVISORS 4.2011
Traditionally,the Chula Vista/Otay area accounts for approximately 10%of the
retail/office/industrial development in the County.Therefore,we have developed the
following table which estimates the permit valuations for both the County and Chula
Vista/Otay Mesa area from 2011-2017.:
Otay Water District 38 4/29/2011
Ma •te'i'········.·"·ll"
NON-RESIDENTIAL PERMIT VALUATIONS (PROJECTIONS)
(IN $MILUONS)
SAN DIEGO COUNTY AND OTAY MESA
ZOOl-2017p
$MILLIONS
YEAR OFFICE RETAIL INDUSTRIAL HOTEL TOTAL
SAN DIEGO COUNTY
AVERAGE ANNUAL
2001-2005 $181 $145 $128 $60 $514
2006-2010 $141 $85 $72 $60 $359
2011-2014 $34 $33 $34 $15 $115
2015-2017 $65 $60 $65 $30 $220
CHULA VISTA!OTAY MESA
AVERAGE ANNUAL
2011-2014 $3 $3 $3 $2 $12
+200!o MISCELLANEOUS $1 $1 $1 $0 $2
TOTAL $4 $4 $4 $2 $14
2015-2017 $7 $6 $7 $3 $22
+200!o MISCELLANEOUS $1 $1 $1 $1 $4
TOTAL $8 $7 $8 $4 $26
SOURCE:CONSTRUCTION INDUSTRY RESEARCH BOARD
MARKETPOINTE REALTV ADVISORS 4.2011
Having said that,there are always opportunities for selected construction activity in the
commercial sector,primarily for owner-occupied space for industrial and office use.We
are unable to project this type of space.
Otay Water District 39 4/29/2011
Ma -nte
,;'••••1;11
THIRTY YEAR TREND -OTAY W TER DISTRICT AREA
For the time period between 2010 and 2040,we have opted to rely on the Series 12
statistics from the San Diego Association of Governments.The series was completed in
February 2010 and projects population and housing units by decade from 2010 to 2040
for both San Diego County and within it the Otay Water District area.
SANDAG projects the County population to reach the 4,000,000 level by 2040 with
11.5%of that growth within the OWD boundaries.Thus,the OWD area would grow by
116,715 persons or an average of 3,891 persons per year.
We do have some concern over their density projections.SANDAG is projecting an
average of 3.5 persons per unit,a rather high density given their projections of housing
unit mix.SANDAG is projecting approximately 75%of new units to be multi-family over
the next 30 years.We believe that that ratio is rational,but the persons per household
are typically far less with multi-family units than single-family units.
POPULATION AND HOUSING PROJECTIONS
OTAY WATER DISTRICTAREA
2010-2040
TOTALS ANNUALCHANGE
AREA POPULATION HOUSING UNITS POPULATION HOUSING UNITS
OWDAREA
I I
2010 198,125 61,914 N/A N/A
2020 251,386 75,945 5,326 1,403
2030 283,565 83,211 3,218 727
2040 314,840 95,694 3,128 1,248
2010-2040 116,715 33,780 3,891 1,126
I I I I
SAN DIEGO COUNTY
I I I I
2010 3,095,313 1,091,399 N/A N/A
2020 3,393,445 1,198,753 29,813 10,735
2030 3,715,030 1,300,654 32,159 10,190
2040 3,996,957 1,383,963 28,193 8,331
2010-2040 901,644 292,564 30,055 9,752
OWDAS %OF SO CO
I I
2010 6.4%5.7%N/A N/A
2020 7.4%6.3%17.9%13.1%
2030 7.6%6.4%10.0%7.1%
2040 7.9%6.9%11.1%15.0%
2010-2040 12.9%11.5%12.9%11.5%
I I
~
NOTE:PREPARED PRIOR TO RELEASE OF 2010 CENSUS DATA
SOURCE:SERIES 12SANDAG
MARKETPOINTE REALTY ADVISORS 3.2011
Otay Water District 40 4/29/2011
-nle·ii··········;",.,·,.
Household Income Projections
The San Diego Association of Governments (SANDAG)has produced income
projections for the county.Using the SANDAG methodology,we have applied the
growth rates to the Otay Water District residents.By 2040,median household income is
projected to be $113,353.
Median Household Income Projections
Otay Water District
2010 2020 2030 2040
$83,115 $92,212 $103,841 $113,353
·SANDAG Countywide methodology used
MARKETPIONTE REALTY'ADVISORS 3.11
SANDAG has also prepared projections for both civilian and military jobs by area.In the
table below,SANDAG projects that more than 20%of newly created jobs in the 2020-
2040 time period will be created in the Chula Vista/Otay Mesa area.This analysis is
based on SANDAG's analysis of land available for development,much of which is on
both sides of SR-11 .
CIVILIAN AND MILITARY JOBS
CHULA VISTA I OTAY MESA
2020·2040
DECADE CIVILIAN MIUTARY TOTAL
CHULA VISTA I OTAY MESA
2020 102,293 1,356 103,649
2030 132,230 1,356 133,586
2040 155,690 1,356 157,046
2020-2040 53,397 .53,397
SAN DIEGO COUNTY
2020 1,515,346 104,269 1,619,615
2030 1,648,361 104,269 1,752,630
2040 1,773,399 104,269 1,877,668
2020-2040 258,053 -258,053
CV 10M AS %OF COUNTY
2020 6.80%1.30%6.40"10
2030 8.00%1.30"10 7.60"10
2040 8.80%1.30"10 8.40%
2020-2040 20.69%20.69%
SOURCE:SANDAG SERIES 12
MARKETPOINTE REALlY ADVISORS 3.11
Otay Water District 41 4/29/2011
SUMMARY OF FINDINGS
The following summarizes our opinions and projections as to the growth of San Diego
County and,within it,the Otay Water District area:
•The economic recovery in the United States has only just begun.It will take
several more years to reach the type of growth levels we have become
accustomed to in the past.
•The international situation will play havoc with the world economy,but most of
its effect will be on the price and availability of oil,which,in turn,will drive up
prices of almost all goods.Thus,there will be modest inflation in the U.S.in
the next few years.
•In the next six years,San Diego County will fare better economically than
most of the rest of the nation because of its highly diversified economy.Most
of its major industries are on a long-term growth path.
•As a result,the County's population will continue to grow,most probably by
30,000+persons annually.Most of that growth will result from natural
household formations.
•Annual job growth in San Diego County will most likely average 18,000-
20,000 range during the next six years as well as in the next two decades.
•Housing construction will average 6,000-7,000 units during the next six years,
with as much as 20%of that growth in the OWD area.This percentage is
distinctly higher than that of SANDAG projections.The MarketPointe
projections relate to the relative availability of developable and "ready to go"
land in the County and the lesser price of land in south county than in
northern parts of the County.The Mexican influence will also add to the
demand for housing in south county.
•Looking out further,SANDAG projects that by 2040,the County will reach
4,000,000 persons,a total that will require growth in excess of 30,000
persons annually.The challenge will be to provide adequate new housing to
achieve those totals.In all likelihood,as much as 75%of the new housing will
be attached.
On balance,San Diego County is one of the more vibrant economies in the
Nation and should outpace the Nation in its recovery and ongoing economic
growth..
*********
Otay Water District 42 4/29/2011
Ma -nte··,·········W"·ii··
We have enjoyed working on this assignment for you and stand prepared to respond to
any follow-up concerns you may have.
Sincerely,
Alan N.Nevin
Director of Economic Research
Otay Water District
Jon Nevin
Research Associate
43 4/29/2011
SOURCES OF INFORMATION
ECONOMIC OVERVIEW
OTA Y WATER DISTRICT
Bureau of Labor Statistics
California Department of Finance,Demographics Dept.
Cassidy Turley Commercial Real Estate
City of Chula Vista
Claritas
Construction Industry Research Board
County of San Diego
Dow Jones
Foreclosure Radar
HdL Tax Advisors
INEGI (Mexican Census Bureau)
MarketPointe Landtracker
MarketPointe Rental Trends
MarketPointe Residential Trends
Otay Mesa Chamber of Commerce
Otay Water District
San Diego Association of Governments
State of California
Team HDR Analysis
U.S.Census Bureau
U.S.Department of Immigration
U.S.Treasury
URBI,Inc.
Ma -nte'i··········.'I.,I;..
Otay Water District 44 4/29/2011
REALTY ADVISORS
ECONOIMIC OVERVIEW
S,OUTH BAY REGION
S,AN DIE'GO COUNTY
Prepared for
The Otay Water District
by
MarketPointe Realty Adv·sors
MarketPointe ~ID
():::r
3CD:J.....
OJ
WATER DISTRICT OVERVIEW
MarketPointe Realty Advisors
2
Service Area Otay Water District
3
ean
J...-.~~~..-?~--~
~
DEMOGRAPHIC OVERVIEW
SAN DI EGO CO.&OTAV WATER DISTRICT AREA
2010
SDCO.OWD
1990 -2000 Growth 12.6%30.0%
2000 -2010 Growth 10.5%44.4%
Persons /Household 2.8 3.2
Median Age 34.5 33.5
%>4 Vr Degree 34.0% 33.9%
Median Household Income $64/890 $83/115
Source:Claritas
MARKETPOINTE REALTY ADVISORS 3.11
4
MEDIAN HOUSEHOLD INCOME PROJECTIONS
*SANDAG Countywide methodology used
MARKETPIONTE REALTY ADVISORS 3.11
5
INTERNATIONAL TRENDS
MarketPointe Realty Advisors
6
GLOBAL Dow STOCK INDEX
(BLUE CHIP)
7
GDOW.3K
H.2.8 KffJ~A 2.5 K.IV !\tV'l 2.4K.f r -.-"\-""2.2 K~..,1 .At.La.,n
A.-I .~iV\*J~2K
At'
~l7 Af tr 1.8 K
,I
A ...r lJ~J.1.6 K
1.4 K./'r-....."IV.-<'It.1.2 K~T-~
~r ~r 1 Kr"'II',__
800T"£V .,.
eOQ
02 03 04 0:5 06 07 08 09 10 11
6
5
4
3
2
1
o
90 I)AY LIBOR
INTEREST RATES
(LONDON INTERBANK OFFERED RATES)
8
CRUDE ()IL PRICES ($)
3/28/711 150
140
130
120
110
100
90
80
70
60
50
9
GOLD PRICES /OUNCE ($)
10
1110090807
----r---.,.------r-~-___r__-_=__==_=__-~1450
1400
1350
1300
1250
1200
1150
1100
1050
1000
950
900
850
800
750
700
11
COMMODITIES AS OF SPRING 2011
Sugar Wheat
3/28111 34 ~3/2811 925
r---900-32 -875
30 850
28 825
800
26 775
24 750
725
700
20 675
650
18 625
16 600
57514,550-
12 52507080910110708091011
..--........_....._.
u.s.ECONOMIC TRENDS
MarketPointe Realty Advisors
12
US Po •ual c ....CJI&&g
13
Growth On millions)32_7
---Percentage.change
23.3
1950-1g60-1970-1980--1990-2000-
1960 1970 1980 1990 2 2010
POPULATION CHANGE,BY DECADE 14
UNITED STATES
1980-2010
Percentage Change in Population by State and Decade:Percentage
25.0 or more
10.0 to 24.9D0.0 to 9.9
Less than 0.0
2000-20101990-20001980-1990
....'.·'CJ..:.......•
U.S.change =9.8 U.S.change =13.2 U.S.change =9.7
SUUrle;U.S.Cen~us Bureau
15
REAL GDP
UNITED STATES
G P
Change from PftI\'ioUB quartBr at
ann oJ rate.S88S0nally adjuslBd
9%
6
Real Gross Dome,tlc Product -Annual
8.00~9+9-0~:::....-19T"93---19,-96--1-9r99--2--,OO-2--2.,OO-5--2""TOO-S ---12011
14.000.---------:---~-~;__--··-----1
12,000
10.000 -
20020092008
3
CONSUMER BEHAVIOR 16
RETAIL SALES &CONSUMER SPENDING
UNITED STATES
p.ersonal consumption exp dIu~
change from pteViDLlS month.
seB.9DnaIIy adjusted
2.00%--"--'---"--"T""'
1.00
0.00
-1.00 ,--:-_~-+-
-2.00
375
325
350
300
In bilr RS.seuondy adjusted
Q
UNEMPLOYMENT RATE
UNITED STATES
2001-2011
10
8
6
4
J------T------T-------r------r------T--T---~-__T__-____r_-~
01/01 01/02 01/03 01/04 01/05 01/06 01/07 01/08 01/09 01/10 01/11
Month
17
800/000
600/000
400/000
NEW HOME CONSTRUCTION
UNITED STATES
2006-2010
18
2006 2007 2008 2009 2010
ECONOMIC TRENDS -
AN DIEGO COUNTY
MarketPointe Realty Advisors
19
POPULATION
SAN DIEGO COUNTY
1970-2010
20
2/S00/000
2/000/000
1/S00/000
1/000/000
SOO/OOO
1970 1980 1990 2000 2010
SAN DIEGO COUNTY
UNEMPLO-YMENT RATE
199()-2011 (FEB)
21
Unemployment rate
The percent of the labor fu~e that is llInemployed,not seasonally adjusted.
10%
California
San Dieg County
2010 Ft:1u 20112008200620042002
O%-'--r----------.---;-------,-----,-~-__r---..,...._--__;_--_____._---.____--___,___-------r
1990 1~92 1994 1996 1996 2000
D'ata source:U.S.Bureau of Lab()or Statistics -Last update'd Mar 25.2011
RESALE HOME SALES &PRICES
SAN DIEGO COUNTY
1999-2011
22
7,000 ,..-------------------------------------------..,.$600,000
Weighted Average Price
•Sales Count
$500,000
$100,000
6,000
2,000
5,000 $400,000
~Q...=:.l:::I :!0 II~4,000 $300,000 ><C.!!'a~II..~fieII~
3,000 $200,000
1,000 $0
en en en 0 0 0 .........N N N m m m <t <t <t III III III \0 \0 \0 """00 00 00 en en en 0 0 0 ...en t en 0 9 0 9 9 9 9 0 0 9 'i 0 9 'i 9 9 'i 9 9 9 0 9 'i 0 9 'i 0 9 'i 0 ";'......";'C:Q.C:>Q.c >Q.C >-Q.c Q.c Q.C Q.C >Q.c Q.c Q.l:Q.c >-Q.c~'"Qj ~'"Qj ~'"Qj ~'"Qj ~'"Qj ~'"Qj ~'"Qj ~'"Qj ~'"Qj ~'"Qj ~'"Qj ~'"Qj ~~VI ~VI ~VI ~VI ~VI ::2:VI ~VI ~VI ::2:VI ::2:VI ::2:VI ::2:VI
SAN DIEGO COUNTY,NOD /TRUSTEE SALE
1990-2011
23
Notices of Default
5,000.------·-----------,-------·-----------,1
4,000-1----1----.------1---+----.-:----]
3,000-l-----+---~~~---+-----
2,000-t------+-----t---------i------f----1
201420102006200219981994
0-1-------.------.--------.-----,--------.-------;
1990
Trustee Deeds
2,500.------r------.-----.------:-----:-----
2,000-J-----+------t-----------;------+----t...--+-----
1 ,500 -I---------o------+-------+----4-----.-~
1,000-1---------:------;------+-----.,.--.·...---....-+-"-...---1
500i---~,.,.~~J"f"4"Kr_---I----t-T~--r-----i
201420102006200219981994
0~~~-.,._---~.=::~~~!!!!!lN!!~~~=------~---~
1990
350
300
250
200
150
100
50
o
OFFICE,RETAIL,INDUSTRIAL PERMIT VALUATIONS
(IN $MILLIONS)
SAN DIEGO COUNTY
2000-2010
2000 2001 20022003 20042005 200620072008 2009 2010
24
•OFFICE *RETAIL ·-,~··lNDUSTRIAL
2030
2040
8.00%
8.80%
1.30%
1.30%
7.60%
8.40%
SOURCE:SANDAG SERI ES 12
MARKETPOINTE REALTY ADVISORS 3.11
25
San Diego County $479/321/893 $459/722/550 $400/443/927 $422/136/500
California Total $5/678/049/172 $5/404/318/187 $4/617/418/638 $4/830/249/373
Source:HDL
MARKETPOI NTE REALTY ADVISORS 4.11
SOUTH COUNTY
MarketPointe Realty Advisors
26
NEW RESIDENTIAL CONSTRUCTION PROJECTIONS
CHULA VISTA/OTAV MESA AND SAN DIEGO COUNTY
2011-2017
27
YEAR
CHULA VISTA/OTAY MESA
SINGLE FAMILY
CONDOMINIUM (1)
APARTMENTS
TOTAL
SAN DIEGO COUNTY
SINGLE FAMILY
CONDOMINIUM (1)
APARTMENTS
TOTAL
CV10M AS %OF COUNTY
SINGLE FAMILY
CONDOMINIUM (1)
APARTMENTS
TOTAL
400
468
343
2,714
2,071
1,643
14.7%
22.6%
20.9%
(1)TOWNHOMES,GARDEN,MID-RISE AND HIGH-RISE CONDOMINIUMS
MARKETPOI NTE REALTY ADVISORS 4.2011
BORI)ER CROSSINGS
SAN YSIDRO,()TAY MESA &TECATE
2000-2009
JD,lIl\lIlIII -r-----------
Northbound car and Bus Crossinp
.5an Ysidm,Ota,Mesa and Tecate',artsof Entry
28
211I0 1001 211I2 2003 2D04 2005 2006 2007 100B 2009.__._._---~
MarketPointe
REALTY ADVISORS
9201 Spectrum Center Boulevard
Suite 110
San Diego,California,92123
www.marketpointe.com
619.233.3781