HomeMy WebLinkAbout12-08-25 Board MinutesStrategic Plan Workshop
Developing Strategic Goals and Objectives
December 8th, 2025
Otay Water District
Facilitated by
Where we are in the strategic planning
process
Staff Priorities &
SWOT insights
Strategic
Planning
Workshop
Strategic Plan
Draft & Approval
Today
Staff teams identified emerging
issues, themes, and operational
perspectives to inform the
strategic context.
Board members provided
strategic insights and
perspectives through the pre-
workshop survey.
Align on strategic
direction and define
focus areas for the
next 3–5 years.
Executive team
integrates Board-
aligned priorities
into the updated
Strategic Business
Plan.
Board Input & Priorities
2
Strategic Plan
Build and Finalize
Develop formal
goals, strategies,
objectives, and key
performance
indicators
December 2025 –
March 2026
July
2026
Publish
Finalize and
distribute the
digital and print
publications and
upload new plan
into the reporting
application
Development Timeline
3
Collect Board Input
Board of
Directors
Workshop
(inputs and
direction)
December
2025
Adopt
Present finalized
Strategic Plan
during March
Committees and
April Board
April
2026
Agenda
Workshop Overview (10 minutes)
Strategic Context: Where We Are Today (50 minutes)
Break (10 minutes)
Priority Alignment & Consensus (100 minutes)
Integration & Next Steps (10 minutes)
Includes a
20-minute
break
4
Workshop Objective
We will achieve that by:
•Grounding today’s discussions in a clear, shared process.
•Reviewing key insights provided by both Board and Staff.
•Identifying and aligning on strategic focus areas for the next 3–5
years.
Our core objective is to:
Reinforce shared understanding of the District’s strategic direction
and priorities for the next 3–5 years.
5
Workshop Principles
Stay strategic: focus on the what, not the how
Everyone contributes, one voice at a time
Listen to understand, aim for alignment
Keep it forward-looking (3–5 years)
To provide exceptional water and
wastewater service to its
customers, and to manage District
resources in a transparent and
fiscally responsible manner.
Our Mission Statement
6
Agenda
Workshop Overview (10 minutes)
Strategic Context: Where We Are Today (50 minutes)
Break (10 minutes)
Priority Alignment & Consensus (100 minutes)
Integration & Next Steps (10 minutes)
7
Includes a
20-minute
break
Our Strategic Framework: The Balanced
Scorecard
Customer &
Community
Financial &
Resource
Stewardship
Internal
Processes &
Operations
Learning and
Growth
Enhance customer and
community engagement to
increase public awareness of
the water industry and the
District, while continuing to
provide superior customer
service.
Operate the District in a
financially
sustainable and transparent
manner.
Practice ongoing
infrastructure
renewal and organizational
improvement through
planning and increased
operational efficiency.
Foster a workforce culture of
employee development and
innovation.
8
Insights: What We Have Heard
Pressing Opportunities
& Challenges
Core Strengths &
Internal Capabilities
•Maintaining affordability amid regional financial
pressures; controlling water and wastewater rate
increases
•Focusing on succession planning, workforce
development / training, and talent acquisition
•Strengthening customer communication, engagement,
and education while responding to community needs
•Aging infrastructure maintenance and modernization
•Integrating AI, automation, and cybersecurity
•Keeping pace with state and federal regulatory changes
•Enhancing emergency preparedness and customer
response protocols
•Exploring alternative or lower-cost water supply options
(e.g., Rosarito Desalinization Project)
•Efficiency-driven organization through innovation,
technology, and data (e.g., AMI / start-metering, leak
detection, water reuse, treatment technologies, etc.)
•Utilizing quantifiable metrics / KPIs
•Strong, humble leadership; caring Board and management
team
•Culture of proactive communication and collaboration
across departments
•Financial stability and transparency
•Preparedness for major outages (e.g., backup generators at
pump stations)
•Responsive to demand scarcity via water reuse, recycling,
and efficient treatment technology
Higher level of
consistency
seen across
stakeholder
input
9
Insights: What We Have Heard
Emerging Trends &
External Factors
Top Priorities for the
Next 2–3 Years
•Growth of AI and automation to improve operational
efficiency
•Increasing regulatory mandates (e.g., subsidize rate
payers), including unfunded requirements
•Digital communication expectations: expanded outreach,
multilingual content, crisis alerts
•Social expectations for transparency, equity, and customer
responsiveness
•Rising water supply costs and regional budget challenges
within partner agencies
•Climate extremes impacting supply, quality, and
infrastructure
•Drive efficiency gains through technology, data, and
smart infrastructure (e.g., optimize delivery, detect leak,
reduce waste)
•Explore other/cheaper water supplies; strengthen
supply reliability and sustainability
•Enhance customer engagement, education, service
responsiveness
•Advance innovation and cybersecurity
•Evaluate wastewater service areas to complete missing
collection system infrastructure
•Ensure water quality assurance
•Expand workforce development, leadership, and talent
pipeline
•Strengthen financial prudence / transparency
•Advance infrastructure modernization & resilience
•Maintain legislative and regional efforts to keep rates
affordable
•Consider changing rate billing structure (e.g., flat rate
billing)
•Promote equitable investment benefiting lower-income
communities
10
Higher level of
consistency
seen across
stakeholder
input
Where We See Consensus
Customer & Community Internal Processes & Operations
•Enhance the use of communication tools to provide
timely educational information on service delivery and
costs as well as critical customer notifications.
•Enhance guidelines to engage community groups to
highlight stewardship and performance effectively.
•Upgrade digital platforms to make District information
and services easier to access, understand, and use.
•Increase customer and community engagement
activities to build trust and strengthen relationships,
including in-person engagement.
•Optimize workforce capacity and productivity.
•Modernize workflows: integrate an AI framework, and pilot
technologies (e.g., AMI/IoT and predictive analytics) for data-
driven operations.
•Leverage data to monitor and improve performance.
•Update labor policies, programs (wellness, health, and
incentives), and practices.
•Enhance/align procurement processes to improve
efficiency and reduce risk.
Strengthen reliability, resilience, and long-term planning to
ensure a sustainable and high-performing organization.
Enhance customer and stakeholder experience, education,
and engagement.
11
Where We See Consensus
Financial & Resource Stewardship Learning and Growth
12
•Implement a long-range capital improvement plan to
extend asset lifecycle.
•Advance asset management, data-driven
maintenance, and replacement strategies.
•Strengthen business continuity and operational
resilience (cybersecurity readiness, tabletop exercise,
response plans, etc.).
•Develop long-term strategies for recycled water and
sewer services.
•Evaluate wastewater service areas to complete
missing collection system infrastructure.
•Advance operational safety programs (Cal/VPP,
ACWA/JPIA).
•Strengthen staff-wide communication and collaboration.
•Advance workforce development and talent strategies:
•Develop a high-performing workforce (leadership
training, mentorship, cross-training, professional
development, career progression, etc.).
•Partner with educational organizations and water
agencies to inspire future workforce participation.
Attract and maintain a high-performing and skilled
workforce.
Align and adapt organizational structures to optimize
performance, efficiency, sustainability, and long-term
workforce stability.
What Is New or Evolving
Customer & Community
Financial & Resource Stewardship
Internal Processes & Operations
Learning and Growth
•Consider community equity impacts when planning
long-term water and sewer investments.
•Collaborate with the City of San Diego on regional water
and wastewater planning and policies.
•Consider broader water supply strategies, for example
“explore ways to reduce water supply costs such as
alternative water supplies (e.g., Rosarito Desalinization
Project)”.
•Explore different rate billing structures.
•Plan for retirements and knowledge transfer to sustain
critical skills.
13
Agenda
Workshop Overview (10 minutes)
Strategic Context: Where We Are Today (50 minutes)
Break (10 minutes)
Priority Alignment & Consensus (100 minutes)
Integration & Next Steps (10 minutes)
14
Includes a
20-minute
break
Agenda
Workshop Overview (10 minutes)
Strategic Context: Where We Are Today (50 minutes)
Break (10 minutes)
Priority Alignment & Consensus (100 minutes)
Integration & Next Steps (10 minutes)
15
Includes a
20-minute
break
How We Achieve Consensus
•Strategic importance (impact on mission & long-term direction)
•Urgency (3–5 year timeframe)
•Risk mitigation (reduces major organizational or operational
risks)
•Resourcing feasibility (achievable with expected constraints)
•Stakeholder value (improves customer/community outcomes)
For discussion
16
New & Evolving
Achieving Consensus: Customer &
Community
•Consider community equity impacts when planning long-term
water and sewer investments.
•Enhance the use of communication tools to provide timely
educational information on service delivery and costs as well as
critical customer notifications.
•Enhance guidelines to engage community groups to highlight
stewardship and performance effectively.
•Upgrade digital platforms to make District information and
services easier to access, understand, and use.
•Increase customer and community engagement activities to
build trust and strengthen relationships, including in-person
engagement.
Consensus
For discussion
17
Enhance customer and stakeholder experience, education, and engagement.
New & Evolving
Achieving Consensus: Financial & Resource
Stewardship
•Implement a long-range capital improvement plan to extend
asset lifecycle.
•Advance asset management, data-driven maintenance, and
replacement strategies.
•Strengthen business continuity and operational resilience
(cybersecurity readiness, tabletop exercise, response plans,
etc.).
•Develop long-term strategies for recycled water and sewer
services.
•Evaluate wastewater service areas to complete missing
collection system infrastructure.
Consensus
•Consider broader water supply strategies, for example
“explore ways to reduce water supply costs such as alternative
water supplies (e.g., Rosarito Desalinization Project)”.
•Explore different rate billing structures.
For discussion
18
Align and adapt organizational structures to optimize performance, efficiency, sustainability,
and long-term workforce stability.
Achieving Consensus: Internal Processes &
Operations
•Optimize workforce capacity and productivity.
•Modernize workflows: integrate an AI framework, and pilot
technologies (e.g., AMI/IoT and predictive analytics) for data-
driven operations.
•Leverage data to monitor and improve performance.
•Update labor policies, programs (wellness, health, and
incentives), and practices.
•Enhance/align procurement processes to improve efficiency
and reduce risk.
•Collaborate with the City of San Diego on regional water and
wastewater planning and policies.
For discussion
19
Strengthen reliability, resilience, and long-term planning to ensure a sustainable and high-
performing organization.
New & Evolving Consensus
Achieving Consensus: Learning and Growth
•Advance operational safety programs (Cal/VPP, ACWA/JPIA).
•Strengthen staff-wide communication and collaboration.
•Advance workforce development and talent strategies:
•Develop a high-performing workforce (leadership
training, mentorship, cross-training, professional
development, career progression, etc.).
•Partner with educational organizations and water
agencies to inspire future workforce participation.
•Plan for retirements and knowledge transfer to sustain critical
skills.
For discussion
20
New & Evolving Consensus
Attract and maintain a high-performing and skilled workforce.
Agenda
Workshop Overview (10 minutes)
Strategic Context: Where We Are Today (50 minutes)
Break (10 minutes)
Priority Alignment & Consensus (100 minutes)
Integration & Next Steps (10 minutes)
21
Includes a
20-minute
break
Strategic Plan
Integration and Next Steps
22
Build and Finalize
Develop formal
goals, strategies,
objectives, and key
performance
indicators
December 2025 –
March 2026
July
2026
Publish
Finalize and
distribute the
digital and print
publications and
upload new plan
into the reporting
application
Collect Board Input
Board of
Directors
Workshop
(inputs and
direction)
December
2025
Adopt
Present finalized
Strategic Plan
during March
Committees and
April Board
April
2026